Bainbridge Island, 98110, WA,
United States
Thos. Baker Technographics
Thos. Baker Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thos. Baker and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Thos. Baker employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thos. Baker has purchased the following applications: Oracle NetSuite Commerce for eCommerce in 2014, Intuit Mailchimp for Marketing Automation in 2016, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thos. Baker is running and its propensity to invest more and deepen its relationship with Oracle , Intuit , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thos. Baker revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thos. Baker intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thos. Baker Tech Stack and Enterprise Applications
Thos. Baker eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014 Thos. Baker implemented Oracle NetSuite Commerce as its eCommerce platform to establish a direct online storefront for its consumer packaged goods business. The deployment used Oracle NetSuite’s cloud hosted model and targeted core online selling workflows appropriate for a small company profile in the United States.
The implementation configured standard eCommerce functional modules including product catalog management, merchandising, shopping cart and checkout, customer account and profile management, and order management workflows. Operational coverage centered on marketing for catalog and promotions, sales and customer service for account and post-sale interactions, and fulfillment for order processing and shipping configuration, with governance focused on catalog taxonomy and order processing rules to align online merchandising with operational workflows.
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Thos. Baker CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Thos. Baker implemented Intuit Mailchimp for Marketing Automation on its customer-facing website. The deployment centers on web-embedded signup forms and hosted campaign management to support direct email engagement from the site.
Thos. Baker configured Intuit Mailchimp modules for audience management, template-based email campaigns, list segmentation, automation workflows, and campaign scheduling. Intuit Mailchimp is used to create and manage subscription forms, nurture sequences, and scheduled broadcasts, aligning with standard Marketing Automation functional workflows such as audience segmentation, campaign orchestration, and basic analytics.
Operational coverage targets the marketing and customer engagement function for the Thos. Baker website, with implementation practices oriented toward subscription capture, list hygiene, and campaign approval and scheduling processes. Governance emphasizes consent capture and segmented campaign targeting, reflecting a lightweight Marketing Automation architecture appropriate to a small consumer packaged goods business using Mailchimp on its website.
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Marketing Automation | CRM |
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2017 | 2017 |
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Thos. Baker IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, Thos. Baker implemented GoDaddy for Application Hosting and Computing Services to host its customer-facing website. The deployment uses GoDaddy managed hosting and domain services to publish and serve site content under the company domain. GoDaddy is the active application used on the Thos. Baker website.
Configuration centers on platform-level hosting capabilities common to Application Hosting and Computing Services, including domain and DNS management, SSL certificate provisioning, and web content publishing through the GoDaddy control panel. Operational responsibility is scoped to website and marketing administration, with a small internal team managing content updates and account access through GoDaddy administrative interfaces.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Thos. Baker
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Founder & CEO | CXO | Finance | |
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CTO - Contract | CXO | Finance | |
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Chief Operating Officer (COO) | CXO | Finance | |
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Apps Being Evaluated by Thos. Baker Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||