Gold Coast, 4220, QLD,
Australia
Thrive Digital Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Thrive Digital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 46 Thrive Digital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thrive Digital has purchased the following applications: Accelo Financial Management for ERP Financial in 2019, Drift AI Chatbot for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thrive Digital is running and its propensity to invest more and deepen its relationship with Accelo , Drift , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thrive Digital revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thrive Digital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Accelo | Legacy | Accelo Financial Management | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Thrive Digital implemented Accelo Financial Management, deploying the Financial Management application to consolidate ticketing, project and invoicing workflows across the agency. The implementation centralized billing and retainer workflows in Accelo Financial Management to improve business visibility and billing accuracy for the company 27s Australian operations.
Configuration emphasized billing and invoicing modules and retainer management, with project-to-billing linkage and time capture aligned to automated invoice generation. Functional capabilities used included billing and invoicing, retainer reconciliation, project management linkage and time tracking workflows consistent with a Financial Management deployment.
Operational scope covered the agency 27s finance and delivery teams in Australia, where ticketing and project records were unified to support more complete capture of billable work. The project consolidated ticketing, project and invoicing workflows within Accelo rather than introducing additional external integrations.
Governance and process changes focused on standardizing invoicing cadence, strengthening retainer reconciliation procedures and delivering consolidated business visibility through Accelo Financial Management. Thrive Digital credits the Accelo Financial Management deployment with increased billable work and a 40% jump in profitability for its Australian operations, together with improved invoicing, retainer management and operational transparency.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Thrive Digital implemented Drift AI Chatbot on its website. The deployment uses the Drift AI Chatbot as a cloud hosted conversational layer embedded via a web widget to provide real time engagement, classified under Chatbots and Conversational AI. Implementation scope centers on the company website operated from Australia, supporting lead capture and customer inquiries for marketing and sales functions.
Configuration includes conversational workflows and playbooks for automated responses, intent detection driven routing to human agents, and on site lead qualification through form capture and contextual routing. Operational governance is managed within marketing with handoff processes to sales for qualified leads, and configuration is kept lightweight reflecting Thrive Digital's 46 person service model. The implementation emphasizes a SaaS delivered chat widget and conversational automation rather than on premise components, with routine configuration updates to dialogue playbooks as part of website operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Thrive Digital implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The 46-employee Australian professional services firm lists Google Workspace on its website and operates the suite as the central environment for corporate email, calendaring and team collaboration. The deployment is presented as an organization-wide configuration supporting client delivery and internal project coordination.
The Google Workspace implementation includes core Collaboration capabilities such as Gmail, Google Drive, Google Docs, Google Calendar and Google Meet, administered through the Google Workspace admin console to manage user provisioning, domain controls and access policies. Functional workflows implied by this configuration cover document collaboration, shared drives, scheduling and real-time conferencing across teams. The configuration reflects standard Collaboration category operational terminology and positions Google Workspace (Formerly Google G-Suite) as the companys foundational collaboration and productivity layer.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation | CRM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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