Tohoku Electric Power Company
1-7-1 Honcho, Aoba-ku,
Sendai, 980-8550,
Japan
Sendai, 980-8550,
Japan
81 2 2225 2111
Utilities
Tohoku Electric Power Company Technographics
Tohoku Electric Power Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tohoku Electric Power Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 24717 Tohoku Electric Power Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tohoku Electric Power Company has purchased the following applications: Openlink Cloud for Global Trade Management in 2018, Adobe Marketo for Marketing Automation in 2021, Huawei Cloud for Application Hosting and Computing Services in 2000 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tohoku Electric Power Company is running and its propensity to invest more and deepen its relationship with Openlink , Adobe Systems , Huawei Enterprise or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tohoku Electric Power Company revenues, which have grown to $14.29 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tohoku Electric Power Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tohoku Electric Power Company Tech Stack and Enterprise Applications
Tohoku Electric Power Company SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Openlink | Legacy | Openlink Cloud | Global Trade Management | SCM | n/a | 2018 | 2018 |
In 2018, Tohoku Electric Power Company implemented Openlink Cloud as its enterprise energy trading and risk management platform, deploying the solution across Openlink Cloud Singapore and Sendai, Japan to support a newly formed subsidiary trading company targeting cross-commodity activity. The implementation is categorized under Global Trade Management and directly supports trading and risk functions for power, fuel and complex derivatives in Japan's liberalizing electricity market, with legal unbundling of transmission and distribution expected in April 2020.
The Openlink Cloud deployment delivered core ETRM capabilities including cross-commodity trade capture, price model configuration, position management, real-time risk analytics and scenario analysis, along with user and trading desk provisioning to enable rapid scaling of desks and models. Openlink Cloud is configured to present consolidated views of risks, positions and scenarios in real time, strengthening operational controls and centralized risk monitoring across commodity classes.
Project management and business process implementation was provided by ABeam Consulting, while Openlink provided Asia Pacific account management and professional services support for the cloud service. Operational coverage explicitly targeted trading desks, risk management and back office operations for the new trading subsidiary, with a multi-site cloud footprint in Singapore and Sendai to balance regional presence and cloud hosting.
Governance emphasized service based rollout and operational control, with phased desk onboarding and the ability to quickly add price models, users and trading desks as described by Tohoku leadership. Reported outcomes from the go live include increased business agility to grow the trading portfolio and enhanced real-time risk visibility and operational controls through the Openlink Cloud Global Trade Management deployment.
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Tohoku Electric Power Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Tohoku Electric Power Company implemented Adobe Marketo on its corporate website to establish a centralized Marketing Automation capability. The deployment positions Adobe Marketo as the Marketing Automation platform driving web-based engagement, campaign orchestration, and email communications for customer outreach. The implementation instruments public web properties for lead capture and behavioral data collection tied to site interactions.
Configuration emphasizes core Marketing Automation functions typical to the category, including web form and landing page handling, email campaign management, audience segmentation, lifecycle orchestration, and behavioral tracking to trigger campaign workflows. Adobe Marketo is configured to manage campaign workflows and personalization logic based on site events and subscriber state, embedding lead management and campaign orchestration into marketing operations. These functional modules support content-driven acquisition and ongoing customer engagement use cases on the public site.
Integrations are explicitly centered on the corporate website where Adobe Marketo captures form submissions and user behavior for list management and campaign activation. Operational ownership is aligned with marketing and customer engagement teams, with marketing operations responsible for campaign setup, content deployment, and audience management. Governance and data handling are scoped to web consent management and subscriber controls given the direct site integration, and the implementation is focused on enhancing digital marketing and engagement workflows.
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Tohoku Electric Power Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Huawei Enterprise | Legacy | Huawei Cloud | Application Hosting and Computing Services | IaaS | n/a | 2000 | 2000 |
In 2000, Tohoku Electric Power Company deployed Huawei Cloud to support its corporate website. The Huawei Cloud implementation provides Application Hosting and Computing Services for the company, delivering the compute and hosting layer for public site content and associated web applications, and aligning the Application Hosting and Computing Services category with the company website business function.
The Huawei Cloud configuration is implemented as infrastructure as a service, employing virtual compute instances, block and object storage, virtual networking and platform services to run web server workloads and store static assets. The deployment includes provisioning and lifecycle management of compute resources, storage tiering for site content, traffic distribution through load balancing, and monitoring and logging for operational visibility, with identity and access controls and network segmentation to isolate website infrastructure from internal systems.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Tohoku Electric Power Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Tohoku Electric Power Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tohoku Electric Power Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tohoku Electric Power Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Tohoku Electric Power Company Technographics
Tohoku Electric Power Company is a Utilities organization based in Japan,
with around 24717 employees and annual revenues of $14.29 billion.
Tohoku Electric Power Company operates a diverse technology stack with applications such as
Openlink Cloud, Adobe Marketo and Huawei Cloud,
covering areas like Global Trade Management, Marketing Automation and Application Hosting and Computing Services.
Tohoku Electric Power Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Openlink, Adobe Systems and Huawei Enterprise.
Tohoku Electric Power Company recently adopted applications including
Adobe Marketo in 2021, Cloudflare CDN in 2020 and Openlink Cloud in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tohoku Electric Power Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tohoku Electric Power Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tohoku Electric Power Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.