San Francisco, 94104, CA,
United States
Total Brain Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Total Brain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Total Brain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Total Brain has purchased the following applications: Mews Property Management for Hotel Property Management in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Demandbase ABX Cloud for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Total Brain is running and its propensity to invest more and deepen its relationship with Mews Systems , Google , Demandbase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Total Brain revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Total Brain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mews Systems | Legacy | Mews Property Management | Hotel Property Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Total Brain implemented Mews Property Management. Total Brain uses Mews Property Management on their website to support online booking and guest reservation workflows, deploying the system as part of its Hotel Property Management tooling.
The deployment follows a cloud-hosted, browser-accessible architecture consistent with Hotel Property Management platforms, with Mews Property Management providing core functional areas such as reservation and booking engine, front-desk operations, rate management, housekeeping coordination, and operational reporting. Operational scope centers on web-based guest interactions and internal reservation management, affecting guest services and operations teams, and governance moved toward centralized property data configuration and web-first booking workflows managed through the application administrative console.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Total Brain implemented Google Workspace (Formerly Google G-Suite) as its primary collaboration platform. Google Workspace (Formerly Google G-Suite) is used for corporate email, document collaboration, calendaring and videoconferencing, and the deployment is observable in site configuration on Total Brain's website. Total Brain Google Workspace (Formerly Google G-Suite) Collaboration supports professional services business functions including client delivery, internal project coordination, marketing, HR and finance.
The deployment leverages core Google Workspace modules including Gmail, Drive, Docs, Sheets, Slides, Calendar, Meet and the Google Admin console to provide centralized user and group administration. Governance is managed through the Google Admin console with scoped administrator roles, group based access controls, device management and two step verification alongside standard data governance settings. The implementation covers users across the company in the United States and enables collaborative workflows for consulting teams and shared document lifecycle management.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Demandbase | Legacy | Demandbase ABX Cloud | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, Total Brain deployed Demandbase ABX Cloud on their website. Demandbase ABX Cloud is used as an Account Based Marketing platform to provide on-site account identification, audience segmentation, and engagement measurement. The implementation is executed on the corporate website to enable personalized content delivery and account-level analytics supporting marketing and demand generation activities.
Configuration emphasizes standard Account Based Marketing capabilities such as target account configuration, intent signal consumption, and campaign orchestration aligned to marketing workflows. Operational ownership sits with Marketing and demand generation functions, with the website deployment surfacing account insights to marketing and sales enablement through web-based touchpoints. Total Brain’s use of Demandbase ABX Cloud on their website centralizes account-level engagement data and personalizes web experiences at the account level.
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Account Based Marketing | CRM |
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2021 | 2021 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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