Flowood, 39232, MS,
United States
Tower Loan Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tower Loan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Tower Loan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tower Loan has purchased the following applications: Conversica AVA.ai Platform for Chatbots and Conversational AI in 2018, Algolia Search for Application, Web and Enterprise Search in 2020, WooCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tower Loan is running and its propensity to invest more and deepen its relationship with Conversica , Algolia , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tower Loan revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tower Loan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conversica | Legacy | Conversica AVA.ai Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Tower Loan deployed Conversica AVA.ai Platform on its website to introduce an automated conversational layer for customer engagement. The implementation positions Conversica AVA.ai Platform as a Chatbots and Conversational AI application supporting inbound lead capture and conversational qualification across digital entry points. Tower Loan Conversica AVA.ai Platform Chatbots and Conversational AI supports the companys sales and marketing intake workflows, enabling conversational interaction on the website and structured handoff to internal servicing teams.
The deployment focuses on core conversational capabilities typical of the Chatbots and Conversational AI category, including AI driven natural language engagement, automated outreach sequences, and conversational lead qualification workflows. Conversica AVA.ai Platform was configured to run on the public website, instrumenting web visitor interactions and routing qualified conversations into Tower Loans operational channels. Implementation work emphasized message templates, qualification rules, and escalation triggers to route complex inquiries to human agents.
Operationally the rollout covers customer facing digital channels and impacts sales, marketing, and customer service functions within Tower Loan. Governance centered on conversation oversight, cadence management, and iterative tuning of automated responses to align with loan origination and borrower servicing workflows. Monitoring and workflow refinement processes were established to maintain conversation quality and ensure consistent handoff from the Conversica AVA.ai Platform to Tower Loans internal teams.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
In 2020 Tower Loan implemented Algolia Search on its customer-facing website. Algolia Search was deployed as an Application, Web and Enterprise Search solution to power site search, autocomplete, and faceted navigation across loan product pages and informational content, using a search as a service architecture that surfaces results in real time through client side search components and indexed records.
The implementation focused on the public website search experience rather than back office systems, and functional capabilities include relevance tuning, autocomplete, typo tolerance, and faceting to support loan discovery and content retrieval. Operational governance was organized around the digital and marketing teams to manage indexing schedules and relevance configuration, and rollout was executed as a front end integration into the existing site search UI.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Tower Loan implemented WooCommerce on its public website to enable Add To Cart functionality. The deployment uses the WooCommerce Add To Cart component to introduce customer-facing cart and selection workflows, and the implementation is categorized as eCommerce with a clear focus on on-site self-service interactions.
Configuration centered on front-end cart behavior and standard WooCommerce cart and checkout modules for session-based cart management and catalog presentation. Operational ownership appears to be within the website and web operations domain, with marketing and content teams coordinating on-site product presentation and calls to action, while technical maintenance is handled inside the website stack. Integrations with payment processors or downstream systems were not specified in the provided source.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Donor and Fundraising Management | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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