Tower
Tower Technographics
Tower Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tower and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Tower employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tower has purchased the following applications: EIS PolicyCore for Insurance Policy Administration in 2018, Zendesk Chat for Chatbots and Conversational AI in 2017, Workplace by Facebook for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tower is running and its propensity to invest more and deepen its relationship with EIS Software , Zendesk , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tower revenues, which have grown to $233.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tower intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tower Tech Stack and Enterprise Applications
Tower ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EIS Software | Legacy | EIS PolicyCore | Insurance Policy Administration | ERP Services and Operations | n/a | 2018 | 2019 |
In 2018, Tower selected EIS PolicyCore as part of EIS OneSuite to serve as its Insurance Policy Administration platform for quoting and policy administration across its New Zealand operations. The deployment was delivered as a cloud-based platform and included the vendor suite components PolicyCore, BillingCore, ClaimCore and CustomerCore to support end-to-end policy processing.
EIS PolicyCore was configured to manage policy lifecycle functions for personal and commercial motor, home and contents lines, with integrated quoting, underwriting acceptance rules, endorsements and renewals workflows. BillingCore provided invoicing and payment orchestration while ClaimCore supported claims intake and adjudication workflows, and CustomerCore enabled improved customer data management and self-service channels.
The implementation covered quoting, policy administration, billing and claims and was rolled out in under 18 months across Tower’s product stack in New Zealand. The rollout included product configuration to enable new digital personal and commercial motor, home and contents products and the introduction of digital self-service capabilities for customers.
Operationally the program impacted underwriting, product, customer service, billing and claims functions and established a single cloud-hosted Insurance Policy Administration platform for those business functions. Governance emphasized product configuration and workflow standardization to support accelerated launches of digital insurance products and to centralize policy, billing and claims data within the EIS OneSuite environment.
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Time Tracking and Billing | ERP Services and Operations |
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2018 | 2019 |
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Tower AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Tower deployed Zendesk Chat on its public website to provide real-time customer engagement for its insurance customers. Tower implemented Zendesk Chat under the Chatbots and Conversational AI category to support customer service and digital engagement functions across online policyholders and prospect interactions.
The Zendesk Chat implementation centers on a web-embedded chat widget providing real-time messaging, session transcripts, canned responses, and conversational routing to live agents. Configuration and operational setup reflect standard Chatbots and Conversational AI capabilities, including agent queues, presence management, and transcript capture to support follow up in other customer service workflows.
Operational ownership sits with Tower’s customer service and digital channels teams, with governance focused on chat handling workflow, message retention and escalation procedures for cases requiring human intervention. The deployment emphasizes web channel coverage for inbound customer interactions, with the full application name Zendesk Chat used as the primary conversational touchpoint for website visitors.
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Tower Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Tower deployed Workplace by Facebook as its Collaboration platform to centralize employee communication and engagement. The deployment supports an approximately 800 person insurer headquartered in New Zealand, and Tower surfaced Workplace by Facebook on their public website for employee facing engagement and internal news distribution.
The implementation leverages standard Workplace by Facebook functionality including groups, a company news feed, chat, live video and file sharing to enable corporate communications, HR communications and cross functional team collaboration. This capability set aligns with Collaboration category workflows such as announcement distribution, peer to peer discussion and informal knowledge sharing.
Operational governance was structured so corporate communications and HR own content policy while IT administers platform access and user lifecycle operations, with administrator roles assigned to communication leads. The Tower Workplace by Facebook Collaboration deployment is positioned as the primary internal communications channel across the organization and is visible from the corporate website.
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Tower CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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Tower IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Tower CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Tower
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Tower Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tower IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tower digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Tower Technographics
Tower is a Insurance organization based in New Zealand,
with around 800 employees and annual revenues of $233.0 million.
Tower operates a diverse technology stack with applications such as
EIS PolicyCore, Zendesk Chat and Workplace by Facebook,
covering areas like Insurance Policy Administration, Chatbots and Conversational AI and Collaboration.
Tower has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as EIS Software, Zendesk and Facebook.
Tower recently adopted applications including
FreshDesk Customer Support in 2022, Tealium IQ Tag Management in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tower’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tower’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tower technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.