Auckland, 1010,
New Zealand
Tower Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tower and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Tower employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tower has purchased the following applications: Iver Cloud for Application Hosting and Computing Services in 2012, Zendesk Chat for Chatbots and Conversational AI in 2017, Workplace by Facebook for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tower is running and its propensity to invest more and deepen its relationship with Iver , Microsoft , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tower revenues, which have grown to $233.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tower intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Iver | Legacy | Iver Cloud | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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|
Content Delivery Network | IaaS |
|
2021 | 2021 |
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Domain Name System (DNS) | IaaS |
|
2020 | 2020 |
AI-Powered Application
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2018 | 2018 | |
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Survey and Questionnaire | Collaboration |
|
2020 | 2020 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
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Customer Experience | CRM |
|
2018 | 2019 |
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Customer Support | CRM |
|
2020 | 2020 |
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Customer Support | CRM |
|
2022 | 2022 |
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Tag Management | CRM |
|
2021 | 2021 |
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Insurance Policy Administration | ERP Services and Operations |
|
2018 | 2019 |
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Time Tracking and Billing | ERP Services and Operations |
|
2018 | 2019 |
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||