TraceLink, Inc.
400 Riverpark Drive, Suite 200,
North Reading, 1864, MA,
United States
North Reading, 1864, MA,
United States
1 781-914-4900
Consumer Packaged Goods
TraceLink, Inc. Technographics
TraceLink, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TraceLink, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 TraceLink, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TraceLink, Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2017, Drift AI Chatbot for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TraceLink, Inc. is running and its propensity to invest more and deepen its relationship with Oracle , iCIMS , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TraceLink, Inc. revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TraceLink, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TraceLink, Inc. Tech Stack and Enterprise Applications
TraceLink, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, TraceLink, Inc. implemented Oracle NetSuite ERP as its ERP Financial system to centralize corporate accounting for TraceLink and its subsidiaries. The deployment positioned Oracle NetSuite ERP as the core ledger and financial operations platform supporting the global accounting organization reporting to the VP, Corporate Controller.
The implementation focused on core financial modules including general ledger, accounts payable, accounts receivable, fixed assets, and consolidation capabilities. Configuration emphasized a standardized chart of accounts, journal entry management, automated recurring entries, and structured month end close workflows, enabling day to day accounting operations and oversight of the general ledger across legal entities.
Operational design included multi-entity financial consolidation and intercompany accounting workflows to support TraceLink and its subsidiaries, with role based access and segregation of duties controls to align with the companys SOX control environment. The system was instrumented to support the accounting function, including maintenance of accounting policies and procedures in accordance with GAAP, and to provide the Director of Accounting with controls and visibility for monitoring and oversight.
Governance and process changes accompanied the Oracle NetSuite ERP rollout, centering on formalized close calendars, approval workflows for journal entries and supplier invoices, and ongoing SOX control monitoring responsibilities within the global accounting team. The implementation emphasized operationalization of accounting policy adherence and control maintenance rather than custom ERP module extensions.
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TraceLink, Inc. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, TraceLink, Inc. implemented iCIMS Recruit Applicant Tracking System on its public careers website to centralize hiring workflows and candidate interactions. The deployment uses iCIMS Recruit Applicant Tracking System as the primary Applicant Tracking System for the company, positioning the platform as the system of record for job postings and candidate lifecycle management.
Configuration focused on core Applicant Tracking System capabilities, including job requisition management, career site embedding, candidate tracking and status workflows, resume parsing, and basic recruitment analytics. Workflows were configured to support requisition approvals, candidate screening stages, interview scheduling, and offer management, reflecting standard talent acquisition orchestration for a mid-sized organization with approximately 800 employees.
The implementation is integrated directly with TraceLink’s corporate career pages, enabling inbound applications to flow into the iCIMS Recruit Applicant Tracking System. Operational ownership rests with HR and talent acquisition teams, with governance centered on standardized requisition approval and candidate workflow controls to ensure consistent hiring processes across the company.
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TraceLink, Inc. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, TraceLink, Inc. deployed Drift AI Chatbot on their website to enable conversational customer engagement. The Drift AI Chatbot implementation sits in the website layer and leverages Chatbots and Conversational AI capabilities to run contextual conversational workflows, automated lead capture, and intent detection for inbound visitors. The deployment configuration focuses on conversational playbooks, real time chat routing to internal teams and site scheduling flows, supporting marketing and sales business functions.
Configuration and governance are managed as a web facing application with iterative tuning of bot responses, content driven training, and playbook updates to align with TraceLink, Inc. website messaging. The Drift AI Chatbot is centrally provisioned on the public site and instruments conversational touchpoints for demand generation and sales engagement, with controls for triggers, escalation rules, and visitor experience managed at the site level.
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TraceLink, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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TraceLink, Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2021 | 2021 |
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TraceLink, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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TraceLink, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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TraceLink, Inc. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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TraceLink, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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TraceLink, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2015 | 2015 |
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TraceLink, Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at TraceLink, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President & CEO | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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VP Cloud & CIO | VP | IT | |
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Principal Engineer | Director | Finance | |
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Vice President of Enginering | VP | Customer Service | |
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Director of Platform Development | Director | IT | |
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Director of Engineering | Director | Finance | |
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CFO | CXO | Finance | |
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Accounts Receivable Accountant | Manager | Finance | |
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Apps Being Evaluated by TraceLink, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TraceLink, Inc. IT executives and key decision makers. This section highlights TraceLink, Inc.'s latest recorded technology evaluations, including Workplace by Facebook for Collaboration on 2024-11-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TraceLink, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-11-21 | TraceLink, Inc. | Evaluated | Workplace by Facebook | Collaboration | Collaboration |
FAQ - APPS RUN THE WORLD TraceLink, Inc. Technographics
TraceLink, Inc. is a Consumer Packaged Goods organization based in United States,
with around 800 employees and annual revenues of $100.0 million.
TraceLink, Inc. operates a diverse technology stack with applications such as
Oracle NetSuite ERP, iCIMS Recruit Applicant Tracking System and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
TraceLink, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, iCIMS and Drift.
TraceLink, Inc. recently adopted applications including
Zoominfo Platform in 2023, 6sense Account Engagement Platform in 2022 and Acquia Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TraceLink, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TraceLink, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TraceLink, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.