AI Buyer Insights:

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

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● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

Tractive
Location
Poststraße 4,
Pasching, 4061,
Austria
Website
https://www.tractive.com/
Phone
43 720-880-987
Artw industry
Manufacturing
Employee
Revenue

Tractive Technographics

Tractive Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Tractive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 278 Tractive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Tractive has purchased the following applications: TeamSupport SnapEngage for Chatbots and Conversational AI in 2013, Lingohub for Web Content Management in 2015, Iterable Platform for Account Based Marketing in 2025 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Tractive is running and its propensity to invest more and deepen its relationship with TeamSupport , Lingohub , Iterable or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Tractive revenues, which have grown to $105.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tractive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Tractive Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
TeamSupport Legacy TeamSupport SnapEngage Chatbots and Conversational AI AI-Powered Application n/a 2013 2013
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Lingohub Legacy Lingohub Web Content Management Content Management n/a 2015 2015
In 2015, Tractive implemented Lingohub to centralize and automate localization for its website, mobile and web apps. The deployment positioned Lingohub within Tractive’s Web Content Management stack to manage multilingual content and translation workflows across the organization based in Austria. The Lingohub implementation consolidated translation memory and workflow orchestration, enabling reuse of translations and automation of content handoffs. Configuration focused on category-aligned capabilities such as string extraction, translation memory management, and API-driven localization endpoints to reduce manual intervention and streamline continuous localization for product and marketing content. Integrations were a core part of the engagement, Lingohub was connected to Figma for design asset localization and to GitHub and Bitbucket for repository synchronization with code and content. These integrations enabled tighter alignment between design, development, and localization teams and allowed content changes to flow from design and source control into the translation process. Governance shifted to a centralized translation management approach, with translation memory and APIs reducing developer involvement in localization tasks. The scope covered support for 17 languages across Tractive’s website, mobile and web apps and extended the company’s reach to more than 175 countries, while improving time to market and reducing developer workload through automation.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Iterable Legacy Iterable Platform Account Based Marketing CRM n/a 2025 2025
IT Decision Makers and Key Stakeholders at Tractive
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Tractive Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Tractive Technographics

Tractive is a Manufacturing organization based in Austria, with around 278 employees and annual revenues of $105.3 million.

Tractive operates a diverse technology stack with applications such as TeamSupport SnapEngage, Lingohub and Iterable Platform, covering areas like Chatbots and Conversational AI, Web Content Management and Account Based Marketing.

Tractive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as TeamSupport, Lingohub and Iterable.

Tractive recently adopted applications including Iterable Platform in 2025, Lingohub in 2015 and TeamSupport SnapEngage in 2013, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Tractive’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Tractive’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Tractive technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.