Contagem, 32260-000, MG,
Brazil
Tradimaq Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tradimaq and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 780 Tradimaq employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tradimaq has purchased the following applications: Wix.com for Web Content Management in 2022, DialMailer for Marketing Automation in 2022, Sentry for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tradimaq is running and its propensity to invest more and deepen its relationship with Wix.com , DialMailer , Functional Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tradimaq revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tradimaq intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wix.com | Legacy | Wix.com | Web Content Management | Content Management | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DialMailer | Legacy | DialMailer | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022 Tradimaq deployed DialMailer on its website to support its Marketing Automation needs. The deployment is centered on a web-embedded DialMailer instance that captures on-site prospect activity and populates a centralized contact repository used for digital campaign orchestration.
The implementation leverages core Marketing Automation capabilities within DialMailer including email campaign management, contact segmentation, automated nurturing workflows, template-driven messaging, scheduling, and campaign analytics. Configuration work focused on segment rules, consent capture on web forms, and campaign templates to enable programmatic lead engagement and lifecycle communications.
Operational scope covers Tradimaq marketing and commercial teams in Brazil, with DialMailer serving as the primary outbound and nurture engine tied to website lead capture. Data flows originate from on-site form handlers and tracking scripts into DialMailer contact lists, where segmentation and workflow rules drive campaign execution and reporting.
Governance was organized around centralized marketing operations with role based access, campaign approval workflows, and consent management to align messaging and data handling with corporate policies. The narrative centers on Tradimaq DialMailer Marketing Automation as a web integrated marketing tool supporting lead capture, email orchestration, segmentation, and automated engagement.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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