London, W8 6FT,
United Kingdom
Trailfinders Group Technographics
Trailfinders Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Trailfinders Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1090 Trailfinders Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Trailfinders Group has purchased the following applications: Crown Flexi for Workforce Management in 2014, Adobe Connect for Audio Video and Web Conferencing in 2021, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Trailfinders Group is running and its propensity to invest more and deepen its relationship with Crown Commercial Service , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Trailfinders Group revenues, which have grown to $1.22 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Trailfinders Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Trailfinders Group Tech Stack and Enterprise Applications
Trailfinders Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crown Commercial Service | Legacy | Crown Flexi | Workforce Management | HCM | n/a | 2014 | 2014 |
In 2014, Trailfinders Group implemented Crown Flexi as its Workforce Management application. The deployment used Crown's Open Options time and attendance and rostering solution to centralise support services across its UK branches and introduce employee self-service for schedule visibility and clocking workflows.
Configuration emphasized time and attendance capture, automated rostering, exception handling, and employee self-service modules, aligning workforce scheduling with branch operations and HR payroll processes. Rollout was staged across UK branches with central governance for rostering policy and exception workflows to standardise scheduling and administrative practices, and according to customer case write-ups the rollout delivered operational improvements and contributed to approximately 10% year-on-year sales growth over the three years after implementation.
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Trailfinders Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Trailfinders Group implemented Adobe Connect as its Audio Video and Web Conferencing solution, deploying Adobe Connect on the Trailfinders public website to support live customer-facing sessions. The implementation emphasizes web-embedded meeting and webinar rooms to enable remote consultations and online events directly through the company website.
The Adobe Connect deployment was configured around standard conferencing capabilities including persistent virtual rooms, webinar templates, meeting controls, screen sharing, chat and Q and A, recording and content pods. Configuration work focused on branding the Adobe Connect interface to match the Trailfinders website and provisioning host and presenter entitlements to internal users.
Operational coverage centers on customer service, marketing, and learning and development functions, using Adobe Connect for webinars, product briefings, and remote training. Governance practices were established for room scheduling, access control, and recorded content retention, aligning meeting administration with existing web publishing and customer engagement processes.
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Collaboration | Collaboration |
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2022 | 2022 |
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Trailfinders Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Trailfinders Group deployed Hotjar on its public website as part of its Customer Experience instrumentation. The implementation uses Hotjar to collect client-side behavioral data to support website experience analysis and digital customer journey observation.
The Hotjar implementation is centered on page-level instrumentation, using the Hotjar tracking snippet to capture session recordings, heatmaps, form interaction signals, and on-page feedback widgets that are typical for Customer Experience tooling. Configuration focused on capturing user interactions across customer-facing pages, enabling product, UX, and digital marketing teams to access behavioral analytics and qualitative feedback.
Operational coverage was the public Trailfinders website, with analytics signals organized for web experience and conversion analysis across digital channels. Governance and rollout details emphasize on-page deployment and role-based access for analytics consumers, with usage aligned to standard web analytics and privacy considerations for customer-facing tracking.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2019 | 2019 |
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Trailfinders Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Trailfinders Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Trailfinders Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Trailfinders Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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