Trakken Technographics
Trakken Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Trakken and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Trakken employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Trakken has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Intuit Mailchimp Mandrill for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Trakken is running and its propensity to invest more and deepen its relationship with Teamtailor , Google , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Trakken revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Trakken intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Trakken Tech Stack and Enterprise Applications
Trakken HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Trakken implemented Teamtailor ATS. Trakken is a Germany based media company with 120 employees using Teamtailor ATS as its Recruiting,Applicant Tracking System, and the solution is embedded on the public careers site at career.trkkn.com to manage external hiring flows.
The Teamtailor ATS deployment emphasizes core applicant tracking capabilities, including branded career pages, job posting and lifecycle management, configurable candidate pipelines and stages, structured application forms, candidate profile storage, interview scheduling, and reporting dashboards. Teamtailor ATS is configured to centralize candidate communication and support employer branding for media role recruitment, reflecting typical Recruiting,Applicant Tracking System functional workflows.
The implementation is delivered as a cloud SaaS careers site integration that drives candidate application flows directly from Trakken’s website. Operational coverage is focused on HR and talent acquisition functions, with governance organized around HR administrators and hiring managers who operate requisition workflows, pipeline management, and interview coordination within Teamtailor ATS.
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Trakken Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Trakken implemented Google Workspace (Formerly Google G-Suite) as its cloud productivity and collaboration platform. The deployment provides Gmail, Google Drive, Docs, Sheets, Calendar and Meet to enable document collaboration, real-time editing and corporate email, and the implementation is categorized under Collaboration with Google Workspace (Formerly Google G-Suite) used as the primary productivity suite.
The cloud-hosted architecture is governed through the Google Workspace Admin console, with domain-level account provisioning, group management and sharing controls to manage user access across the organization. Operational coverage is organization-wide and surfaced on Trakken's website as an active Google Workspace deployment, and governance is centered on centralized administration, user provisioning and native collaboration policies enforced through Google Workspace controls.
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Trakken PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Trakken deployed Intuit Mailchimp Mandrill on its website as its Transactional Email platform. The implementation centralizes website-triggered message delivery for the Germany-based media company with about 120 employees, aligning the Intuit Mailchimp Mandrill application to customer-facing and system-generated email workflows.
Configuration focused on standard transactional capabilities, including use of SMTP and API delivery endpoints, template management for HTML transactional templates, and webhook event feeds for bounces and delivery tracking. The deployment emphasized developer integration into web application code, API key governance and template version control, and operational monitoring of deliverability and event logs to support notification, authentication and user engagement workflows across Trakken web properties.
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Trakken IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Trakken
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Trakken Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-10-11 | Trakken | Evaluated | TechnologyOne | TechnologyOne ERP | ERP Financial | ERP |