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Tramontina
Location
024 Av Vinte E Cinco De Setembro Carlos Barbosa,
Rio Grande do Sul, 95185-000,
Brazil
Website
https://www.tramontina.com.br/
Phone
55 54 3461-8400
Artw industry
Retail
Employee
Revenue

Tramontina Technographics

Tramontina Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Tramontina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Tramontina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Tramontina has purchased the following applications: Droz Bot for Chatbots and Conversational AI in 2019, Salesforce Commerce Cloud for eCommerce in 2023, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Tramontina is running and its propensity to invest more and deepen its relationship with Droz , Salesforce , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Tramontina revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tramontina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Tramontina Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Droz Legacy Droz Bot Chatbots and Conversational AI AI-Powered Application n/a 2019 2019
In 2019 Tramontina deployed Droz Bot on its website as a customer-facing conversational layer. The deployment uses Droz Bot, classified under Chatbots and Conversational AI, to provide automated conversational interactions on Tramontina's online properties in Brazil. The Droz Bot implementation is delivered as an embedded web chat interface delivering structured conversational workflows, leveraging intent recognition, scripted dialogs, FAQ automation, guided product discovery, and fallback escalation to human agents. Tramontina configured conversation flows, intent taxonomies, and response templates within Droz Bot to align with retail customer service and digital commerce use cases, using the full application name Droz Bot and the Chatbots and Conversational AI functional model. Architecturally the implementation is a client-side chat widget integrated into the site front-end that connects to the vendor hosted conversational engine, consistent with Chatbots and Conversational AI deployments. Operational governance was centered on Tramontina's customer service and e-commerce teams, who manage conversational content, escalation rules, and iterative training of intent models, maintaining the solution on the company website.
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Commerce Cloud eCommerce eCommerce n/a 2023 2023
Personalization and Product Recommendations eCommerce 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2017 2017
Customer Support CRM 2021 2021
Data Management Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Marketing Analytics CRM 2023 2023
Tag Management CRM 2017 2017
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2021 2021
Governance, Risk and Compliance TRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2022 2022
IT Decision Makers and Key Stakeholders at Tramontina
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Tramontina Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Tramontina Technographics

Tramontina is a Retail organization based in Brazil, with around 10000 employees and annual revenues of $1.70 billion.

Tramontina operates a diverse technology stack with applications such as Droz Bot, Salesforce Commerce Cloud and Hotjar, covering areas like Chatbots and Conversational AI, eCommerce and Customer Experience.

Tramontina has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Droz, Salesforce and Contentsquare.

Tramontina recently adopted applications including Salesforce Commerce Cloud in 2023, Salesforce Commerce Cloud Einstein in 2023 and Microsoft Clarity in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Tramontina’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Tramontina’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Tramontina technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.