Edinburgh, EH6 6BZ,
United Kingdom
Trendzer Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Trendzer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7 Trendzer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Trendzer has purchased the following applications: 8x8 ContactNow for Call Center in 2017, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Trendzer is running and its propensity to invest more and deepen its relationship with 8x8, Inc. , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Trendzer revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Trendzer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 8x8, Inc. | Legacy | 8x8 ContactNow | Call Center | CRM | n/a | 2017 | 2017 |
In 2017 Trendzer implemented 8x8 ContactNow as its Call Center platform to address telephony complexity and multi-site agent requirements. The deployment targeted the companys customer-facing sales agents as Trendzer expanded locations inside and outside the United Kingdom, with a focus on reducing custom coding and scripting previously required for outbound dialing.
The implementation used 8x8 ContactNow to provide cloud-hosted contact center capabilities including outbound dialing and campaign management, an agent console for sales workflows, and centralized administration for rapid agent provisioning. 8x8 ContactNow was configured to minimize bespoke scripting work and to streamline agent onboarding, aligning the application with typical Call Center operational modules such as dialing controls, campaign scheduling, and user role assignment.
Operational coverage explicitly included multi-location sales operations as Trendzer added sites both within the UK and internationally, enabling agents to operate without the telephony restrictions of their prior dialing setup. The deployment leveraged 8x8 ContactNows pay as you go billing model to align telephony costs with campaign activity, allowing the company to top up capacity as campaigns are launched or needs change.
Governance centered on usability and training efficiency, with configuration choices made to expedite new agent training and simplify ongoing administration. Trendzer reports that 8x8 ContactNows consumption-based billing is convenient, they top up their account as needed, and they spend only when and what they plan to use.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, Trendzer implemented GoDaddy to host and operate its public website. Trendzer deployed GoDaddy as its Application Hosting and Computing Services provider to provide domain registration, DNS control, and web hosting for its external facing site. The implementation supports Trendzer's Professional Services business function and public web presence.
The deployment is managed through GoDaddy's customer management console and is scoped to the company's website infrastructure, reflecting the needs of a seven employee organization. Functional capabilities in use include domain and DNS management, web content hosting, and basic email routing tied to site contact channels, consistent with typical Application Hosting and Computing Services workflows. Administration and site updates are handled by Trendzer's internal staff rather than an external implementation partner.
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