New Hampton, 50659, IA,
United States
TriMark Technographics
TriMark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TriMark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 TriMark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TriMark has purchased the following applications: Oracle Taleo Cloud Service for Recruiting, Applicant Tracking System in 2015, Salesforce Pardot for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TriMark is running and its propensity to invest more and deepen its relationship with Oracle , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TriMark revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TriMark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TriMark Tech Stack and Enterprise Applications
TriMark HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Taleo Cloud Service | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, TriMark implemented Oracle Taleo Cloud Service. The Oracle Taleo Cloud Service is integrated into TriMark's public career site on their website to provide core Recruiting,Applicant Tracking System functionality for the company's U.S. operations.
The deployment uses Oracle Taleo Cloud Service as a cloud SaaS instance to manage requisition creation, job posting to the career portal, candidate application capture, candidate tracking workflows, interview scheduling, and offer management. The implementation leverages standard Applicant Tracking System capabilities such as configurable routing and status stages, candidate profile management, and recruiter hiring queues to support day-to-day talent acquisition operations.
Operational coverage centers on HR talent acquisition teams and hiring managers, with role based access controls and approval workflows to govern requisition approvals and candidate progression. Integration is explicitly focused on the website career portal connection, enabling web form intake and application routing into Oracle Taleo Cloud Service, while governance practices emphasize centralized recruiting workflows and recruiter driven configuration of screening and routing rules.
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TriMark CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, TriMark implemented Salesforce Pardot for Marketing Automation on its public website. TriMark deployed Salesforce Pardot to centralize marketing operations and to support marketing and demand generation functions through on-site lead capture and automated campaign workflows.
Configuration emphasized core Marketing Automation capabilities, including email marketing, landing pages and forms, segmentation by engagement, lead scoring, and automated engagement programs. Salesforce Pardot tracking was embedded across web pages to capture prospect behavior, trigger nurturing sequences, and serve dynamic content based on engagement signals.
The rollout was scoped to the marketing organization for campaign orchestration, template and asset management, and lead capture governance. Processes were established for campaign approval and scheduling, and data capture controls were implemented at form level to support marketing operations and consent management while keeping all campaign execution within the Salesforce Pardot environment.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at TriMark
| First Name | Last Name | Title | Function | Department | Phone | |
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President, Secretary, & Director Corporate Treasurer & Senior Vice President-Finance & Systems | Director | IT | |
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IT Manager | Manager | IT | |
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VP of Human Resources | VP | HR | |
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VP Global Services/Continuous Improvement | VP | Operations | |
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Apps Being Evaluated by TriMark Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-07 | TriMark | Evaluated | E2open | E2open (ex BluJay TMS) | Transportation Management | SCM |