Tripadvisor
400 1st Avenue,
Needham, 02494, MA,
United States
Needham, 02494, MA,
United States
1 781-800-5000
Professional Services
Tripadvisor Technographics
Tripadvisor Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tripadvisor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2850 Tripadvisor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tripadvisor has purchased the following applications: OneSource Virtual AP Automation for AP Automation in 2023, Greenhouse ATS for Applicant Tracking System in 2020, FreeWheel Demandsuite for Agency Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tripadvisor is running and its propensity to invest more and deepen its relationship with OneSource Virtual , Workday , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tripadvisor revenues, which have grown to $1.79 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tripadvisor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tripadvisor Tech Stack and Enterprise Applications
Tripadvisor ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneSource Virtual | Legacy | OneSource Virtual AP Automation | AP Automation | ERP | n/a | 2023 | 2023 |
In 2023, Tripadvisor engaged OneSource Virtual AP Automation to streamline accounts payable and improve financial efficiency across its Accounting Operations. The deployment was designed to retain in-house AP ownership while postponing an additional hire, aligning the implementation with the company objective to shift staff toward higher value work.
OneSource Virtual AP Automation was configured to automate routine invoice processing and data entry, establish workflow routing for approvals, and manage exceptions through automated validation and task assignment. Configuration emphasized invoice capture, automated posting to AP records, and approval orchestration consistent with AP Automation functional patterns.
The implementation covered Tripadvisor’s AP team of four within Accounting Operations, shifting approximately 30 percent of routine data entry workload to the automated system. Operational scope focused on transactional invoice handling and day-to-day AP processing, enabling downstream accounting activities to consume cleaner AP data.
Governance was framed to preserve internal controls and AP accountability while changing team workflows, allowing staff to reallocate effort to account reconciliation, investigating payment issues, and FPA. Reported outcomes included a reduction in routine manual entry time and the ability to delay headcount expansion, reflecting the intended efficiency gains from OneSource Virtual AP Automation.
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ERP Financial | ERP |
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2011 | 2012 |
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ERP Financial | ERP |
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2015 | 2015 |
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Expense Management | ERP |
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2011 | 2012 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2017 | 2017 |
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Subscription and Recurring Billing | ERP |
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2015 | 2015 |
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Tripadvisor HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Tripadvisor implemented Greenhouse ATS as its Applicant Tracking System. Greenhouse ATS was embedded on the Tripadvisor careers site to capture external applications, publish job listings, and serve as the primary intake point for recruiting and talent acquisition.
The deployment emphasized core Applicant Tracking System capabilities such as job posting, candidate tracking, interview orchestration, requisition management, and structured hiring workflows, configured to operate via Tripadvisor's website. Operational scope covered recruiting and HR functions, centralizing candidate records and providing hiring managers and recruiters with unified application review and workflow controls. Governance measures included standardized hiring workflows and role based access to ensure consistent approval and interview processes during rollout.
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Benefits Administration | HCM |
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2013 | 2014 |
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Candidate Relationship Management | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2011 | 2012 |
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Employee Experience | HCM |
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2021 | 2021 |
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HR Service Delivery | HCM |
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2018 | 2019 |
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Learning and Development | HCM |
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2021 | 2022 |
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Learning and Development | HCM |
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2020 | 2020 |
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Learning and Development, Succession and Leadership Planning, Skills Intelligence | HCM |
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2025 | 2025 |
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Payroll | HCM |
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2011 | 2012 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Volunteer Management | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2015 | 2016 |
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Workforce Management | HCM |
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2015 | 2016 |
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Tripadvisor ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Tripadvisor deployed FreeWheel Demandsuite on its public website as a centralized Agency Management capability to support publisher monetization and ad operations. Tripadvisor uses FreeWheel Demandsuite to manage programmatic demand and to provide a single control plane for demand-side configuration across its advertising inventory.
Implementation focused on core functional modules common to Agency Management deployments, including demand management and campaign trafficking, ad decisioning and pricing controls, yield management workflows, and reporting and analytics instrumentation. FreeWheel Demandsuite was configured to enforce seat-level access and commercial controls, and to centralize campaign lifecycle management from insertion orders through delivery reporting.
The implementation was integrated into Tripadvisors website ad stack and programmatic supply chain, coordinating client-side and server-side ad calls and feeding centralized reporting to ad operations. Integration emphasis was on real-time decisioning alignment with on-site inventory and standard programmatic connectors, while preserving publisher controls for buyer access and prioritization.
Operational ownership sits with Tripadvisors ad operations and publisher monetization teams, with governance implemented around campaign approval workflows, access controls, and pricing policy enforcement. Rollout was executed on-site, aligning people and processes to the FreeWheel Demandsuite-driven campaign lifecycle and centralized Agency Management functions.
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Tripadvisor Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2012 | 2018 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Data Warehouse | Analytics and BI |
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2011 | 2011 |
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Data Warehouse | Analytics and BI |
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2011 | 2011 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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Tripadvisor Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2024 | 2024 |
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Tripadvisor Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Tripadvisor CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2020 | 2021 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2006 | 2006 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Tripadvisor EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2012 | 2012 |
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EPM | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2012 | 2012 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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Tripadvisor ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Tripadvisor Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2011 | 2012 |
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Tripadvisor TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Tripadvisor PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2020 | 2020 |
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Tripadvisor IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2014 | 2014 |
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Tripadvisor CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Tripadvisor
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, HRIS | Director | HR | |
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Vice President Global People Operations and Head Global HR Business Partnering | VP | HR | |
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Vice President, Global Talent Acquisition | VP | HR | |
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Director of Analytics | Director | Finance | |
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Data Warehouse/BI/CRM Manager | Manager | Supply Chain | |
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Business Intelligence Manager | Manager | IT | |
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Director Of Revenue Operations | Director | Finance | |
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Global VP, Sales | VP | Finance | |
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Vice President, Global Sales Operations, Display and Auction | VP | Sales | |
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Vice President, Sales Analytics and Operations | VP | Sales | |
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Vice President Global Advertising Sales | VP | Sales | |
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Senior Vice President, Sales | VP | Sales | |
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Vice President of Business Development and Strategy, Rentals and Attractions | VP | Sales | |
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CEO | CXO | Finance | |
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CFO | CXO | Finance | |
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CMO | CXO | Finance | |
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VP of Engineering, Operations and Infrastructure | VP | Operations | |
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Senior Data Architect/Engineer | Manager | IT | |
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Data Scientist | CXO | IT | |
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Analytics & Data Science Engineer | Manager | IT | |
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Chief People Officer | CXO | HR | |
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Vice President, Total Rewards | VP | HR | |
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Director, Global Payroll | Director | HR | |
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Payroll Manager | Manager | HR | |
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People Technology Manager | Manager | HR | |
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Manager, People Ops Service Delivery and Process | Manager | HR | |
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Apps Being Evaluated by Tripadvisor Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tripadvisor IT executives and key decision makers. This section highlights Tripadvisor's latest recorded technology evaluations, including Navan Travel (ex TripActions Lemonade) for Travel Management on 2025-08-20 and Veeva Crossix DIFA for Marketing Analytics on 2025-08-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tripadvisor digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-08-20 | Tripadvisor | Evaluated | Navan (formerly TripActions) | Navan Travel (ex TripActions Lemonade) | Travel Management | ERP Services and Operations |
| 2025-08-20 | Tripadvisor | Evaluated | Veeva Systems | Veeva Crossix DIFA | Marketing Analytics | CRM |
FAQ - APPS RUN THE WORLD Tripadvisor Technographics
Tripadvisor is a Professional Services organization based in United States,
with around 2850 employees and annual revenues of $1.79 billion.
Tripadvisor operates a diverse technology stack with applications such as
OneSource Virtual AP Automation, Greenhouse ATS and FreeWheel Demandsuite,
covering areas like AP Automation, Applicant Tracking System and Agency Management.
Tripadvisor has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as OneSource Virtual, Greenhouse and FreeWheel, A Comcast Company.
Tripadvisor recently adopted applications including
LinkedIn Learning Career Hub in 2025, FreeWheel Demandsuite in 2024 and Blockskye in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tripadvisor’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tripadvisor’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tripadvisor technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.