TrucknTow
14300 Schaefer Hwy.,
Detroit, 48227, MI,
United States
Detroit, 48227, MI,
United States
1 313-935-9345
Transportation
TrucknTow Technographics
TrucknTow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TrucknTow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 TrucknTow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TrucknTow has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2017, Zendesk Chat for Chatbots and Conversational AI in 2015, Adobe Commerce (ex Magento) for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TrucknTow is running and its propensity to invest more and deepen its relationship with Sage , Odoo , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TrucknTow revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TrucknTow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TrucknTow Tech Stack and Enterprise Applications
TrucknTow ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, TrucknTow implemented Sage Business Cloud X3 (ex Sage ERP X3) as its ERP Financial backbone for the $10M manufacturer and distributor of truck and towing products. The deployment centralized core accounting and transaction processing into the Sage Business Cloud X3 application, establishing the ERP as the system of record for finance, inventory valuation, and order management. The program owner was responsible for strategic planning, management, and execution of all technology systems, integrations, and projects across the organization.
Sage Business Cloud X3 was configured to handle financial management, inventory control, order-to-cash processing, purchasing, and distribution workflows. Implementation work included master data consolidation, chart of accounts alignment, pricing and tax rules, and orchestration of multi-channel order flows into the ERP for fulfillment and financial posting. Automation focused on consolidating orders and ensuring consistent ledger postings from commerce and channel transactions.
Integrations tied the Sage Business Cloud X3 backend to the Magento web storefront, the Bronto targeted email marketing platform, and a custom search integration by Nextopia. The ERP also integrated with sales channels including Amazon, eBay, Google, and WalMart to synchronize orders and inventory status. Payment gateway integrations with Authorize.net, Sage payment services, and PayPal were implemented to route payment authorization and reconciliation into the ERP financial ledgers.
Operational scope covered IT, finance, ecommerce, sales, and fulfillment teams within TrucknTows manufacturing and distribution operations. Governance combined centralized project ownership with cross-functional testing and cutover sequencing to align storefront, channel, and payment connectors with ERP financial processes. Ongoing operations used Sage Business Cloud X3 as the central platform for order orchestration, inventory management, and financial accounting.
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ERP Financial | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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TrucknTow AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, TrucknTow implemented Zendesk Chat on its website. The deployment embedded the Zendesk Chat live chat widget across customer-facing pages of TrucknTow.com to capture service requests and inbound customer inquiries. TrucknTow is a United States transportation company with approximately 45 employees, using the web-embedded tool to centralize real-time customer contact.
Zendesk Chat is being used as a Chatbots and Conversational AI application to manage live messaging, with configuration focused on chat routing, canned responses, visitor context capture, and transcript logging. The implementation leverages a cloud-hosted SaaS chat widget and a centralized agent console, enabling agents to handle concurrent conversations and maintain conversation history for follow-up. Functional capabilities implemented align with Chatbots and Conversational AI workflows, including live chat handling, automated response templates, and basic conversational context tracking.
Operational ownership is concentrated in customer support and dispatch functions, where chat intake is routed to agents during business hours and incorporated into existing service workflows. Governance is implemented through scripted response libraries, transcript retention practices, and routine monitoring of chat activity to inform staffing and coverage. Zendesk Chat serves as TrucknTow Zendesk Chat Chatbots and Conversational AI layer for website-based customer engagement and service request intake.
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TrucknTow eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, TrucknTow deployed Adobe Commerce (ex Magento) to power its eCommerce storefront at https://www.truckntow.com/. The Adobe Commerce (ex Magento) implementation centralizes online product catalog, checkout, customer account and content management capabilities, aligning TrucknTow Adobe Commerce (ex Magento) eCommerce functions with the companys sales and service operations. As a 45 employee transportation and parts retailer, the configuration is proportioned for catalog driven merchandising and order capture workflows common to eCommerce platforms.
Configuration emphasis included product catalog management, storefront theming and responsive product pages, shopping cart and checkout flows, customer account management, promotions and content management modules within Adobe Commerce (ex Magento). Operational governance appears organized with merchandising and marketing owning catalog and promotions while operations manage order processing and fulfillment workflows, reflecting standard eCommerce role separation. The implementation is embedded on the public website and supports TrucknTows eCommerce online sales operations through Adobe Commerce (ex Magento).
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TrucknTow CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2009 | 2009 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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TrucknTow PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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TrucknTow IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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TrucknTow CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at TrucknTow
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-founder and CEO | CXO | Finance | |
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President | CXO | Finance | |
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IT Director | Director | IT | |
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Apps Being Evaluated by TrucknTow Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TrucknTow IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TrucknTow digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD TrucknTow Technographics
TrucknTow is a Transportation organization based in United States,
with around 45 employees and annual revenues of $10.0 million.
TrucknTow operates a diverse technology stack with applications such as
Sage Business Cloud X3 (ex Sage ERP X3), Zendesk Chat and Adobe Commerce (ex Magento),
covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce.
TrucknTow has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Zendesk and Adobe Systems.
TrucknTow recently adopted applications including
FreshDesk Customer Support in 2022, Odoo Open Source ERP in 2021 and Adobe Commerce (ex Magento) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TrucknTow’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TrucknTow’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TrucknTow technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.