TubeMogul
1250 53rd Street, Suite 1,
Emeryville, 94608, CA,
United States
Emeryville, 94608, CA,
United States
1-510-653-0126
Consumer Packaged Goods
TubeMogul Technographics
TubeMogul Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TubeMogul and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 TubeMogul employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TubeMogul has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Adobe Portfolio for Web Content Management in 2020, Adobe Marketo for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TubeMogul is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TubeMogul revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TubeMogul intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TubeMogul Tech Stack and Enterprise Applications
TubeMogul ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, TubeMogul implemented Oracle NetSuite ERP. The deployment targeted core finance and accounting functions under the ERP Financial category to centralize transactional accounting, billing, and financial reporting for its Consumer Packaged Goods operations.
The Oracle NetSuite ERP implementation configured modules including general ledger, accounts payable, accounts receivable, billing and invoicing, fixed asset management, revenue recognition, and financial reporting. Workflows were instrumented for period close, accounts reconciliation, invoice to cash and procure to pay automation, with role based access controls and chart of accounts standardization to support consistent ledger postings and auditability.
Deployment scope covered finance, accounting, procurement and revenue operations teams within TubeMogul, aligning month end close procedures and governance controls. Governance included change control for configuration, defined owner responsibilities for master data, and a staged module rollout to manage operational risk, with Oracle NetSuite ERP serving as the primary ERP Financial system for transactional finance processing.
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TubeMogul Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Portfolio | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020 TubeMogul implemented Adobe Portfolio as its Web Content Management solution for its public website, deploying Adobe Portfolio to centralize web presence and corporate content management for the 500 employee consumer packaged goods company. The deployment is focused on the company website, with Adobe Portfolio used to host and present marketing content, product pages, and brand assets across the site.
Adobe Portfolio was configured to provide standard Web Content Management capabilities including page templates, content authoring and editing, media asset organization, responsive layout support, and staged publishing workflows. Content creation and template configuration were aligned to marketing and creative requirements, with the full application name Adobe Portfolio used as the primary content management interface for the site.
Operational ownership of Adobe Portfolio rests with marketing and digital teams, who manage content lifecycle tasks such as authoring, editorial review, approvals, and scheduled publication. Governance emphasizes role based access and editorial workflows to maintain consistency of brand and product information across the corporate website.
The implementation centers on Web Content Management functional workflows and content operations, with Adobe Portfolio serving as the system of record for externally facing site pages and media assets. TubeMogul Adobe Portfolio Web Content Management supports marketing, brand, and corporate communications functions through centralized content control and managed publishing processes.
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TubeMogul CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, TubeMogul implemented Adobe Marketo for Marketing Automation on its website to centralize digital lead capture and campaign orchestration. The implementation anchored site-level marketing instrumentation and customer engagement workflows for the company’s consumer packaged goods digital presence. The Adobe Marketo deployment encompassed standard Marketing Automation capabilities, including form-based lead capture and landing page management, email campaign orchestration, behavioral web tracking and segmentation, and automated nurture and campaign workflows. Adobe Marketo was deployed as a cloud SaaS marketing platform with tag-based web tracking implemented across tubemogul.com to generate behavioral signals and trigger automated campaign logic. Operational ownership was concentrated in TubeMogul’s marketing and digital teams, who used Adobe Marketo to manage campaign calendars, audience segmentation, and nurture streams. Governance workstreams established campaign templates, scoring constructs, and approval workflows to standardize execution and ensure consistent use of the Marketing Automation platform across the site.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TubeMogul ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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TubeMogul IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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TubeMogul CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at TubeMogul
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-founder and CEO | CXO | Finance | |
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CSO | CXO | Finance | |
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CMO | CXO | Finance | |
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CFO | CXO | Finance | |
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CTO | CXO | Finance | |
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Apps Being Evaluated by TubeMogul Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TubeMogul IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TubeMogul digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD TubeMogul Technographics
TubeMogul is a Consumer Packaged Goods organization based in United States,
with around 500 employees and annual revenues of $120.0 million.
TubeMogul operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Adobe Portfolio and Adobe Marketo,
covering areas like ERP Financial, Web Content Management and Marketing Automation.
TubeMogul has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Adobe Systems.
TubeMogul recently adopted applications including
Salesforce Sales Cloud in 2021, Fastly in 2021 and Adobe Portfolio in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TubeMogul’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TubeMogul’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TubeMogul technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.