Tuft & Needle
735 W Grand Ave,
Phoenix, 85007, AZ,
United States
Phoenix, 85007, AZ,
United States
1 877-842-2586
Retail
Tuft & Needle Technographics
Tuft & Needle Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tuft & Needle and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Tuft & Needle employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tuft & Needle has purchased the following applications: Affirm for Payment Processing in 2017, Seismic Lessonly for Learning and Development in 2020, FreeWheel Demandsuite for Agency Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tuft & Needle is running and its propensity to invest more and deepen its relationship with Affirm , Stripe , Seismic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tuft & Needle revenues, which have grown to $170.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tuft & Needle intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tuft & Needle Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Affirm | Legacy | Affirm | Payment Processing | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Tuft & Needle implemented Affirm for Payment Processing on its website, integrating consumer financing and installment payment options into the retailer payment stack. The Affirm implementation is focused on supporting e-commerce checkout financing and presenting alternative payment options at the point of sale to online shoppers.
The deployment integrated Affirm front end checkout components and merchant APIs into the Tuft & Needle online storefront, enabling real time payment authorization and customer-facing installment offers during cart and checkout. Configuration work centered on checkout widget placement, payment tokenization flows, and mapping authorization events into the order lifecycle.
Operational coverage is the online commerce channel, with integration points in the shopping cart, order processing pipeline, payment authorization flow and merchant reconciliation workflows. The Affirm integration delivers merchant facing reporting and settlement visibility consistent with Payment Processing platforms and aligns payment events with order management processes.
Governance and rollout involved coordination across e-commerce, finance and customer support to standardize checkout disclosures, customer communications and dispute handling workflows tied to point of sale financing. Underwriting and credit decisioning workflows leverage Affirm services as part of the payment orchestration rather than in house credit processing.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Seismic | Legacy | Seismic Lessonly | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020 Tuft & Needle implemented Seismic Lessonly to support Learning and Development across its retail and operations functions. The rollout emphasized using Lessonly Learn on their website as the primary content delivery channel for on-demand training and standardized lesson access.
Seismic Lessonly was configured with core Learning and Development capabilities, including lesson and course authoring, module sequencing, and assessment workflows. Lessonly Learn content was organized to address retail-focused needs such as product training, onboarding curricula, and customer service playbooks.
The implementation embedded Lessonly Learn pages into Tuft & Needle website infrastructure to present training materials through the company web property and to centralize access for employees. Content delivery was aligned with web access controls and learner enrollment processes to ensure discoverability and consistent distribution.
Governance was structured around designated content owners and administrative workflows for lesson publishing, version control, and enrollment management. Administrative reporting and learner progress tracking were enabled within Seismic Lessonly to operationalize Learning and Development across Tuft & Needle’s retail and operations teams.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Tuft & Needle deployed FreeWheel Demandsuite to manage digital advertising inventory and campaign delivery on its e-commerce website, establishing a publisher-side Agency Management capability. FreeWheel Demandsuite is implemented directly on the Tuft & Needle site to centralize ad decisioning, campaign trafficking, and reporting for site-level monetization.
The implementation emphasizes platform-level campaign management and programmatic yield controls, with configuration focused on ad request handling, impression accounting, frequency and allocation rules, and standardized reporting workflows. FreeWheel Demandsuite is used to instrument campaign delivery logic and to automate routine ad operations tasks consistent with Agency Management functional workflows.
Operational coverage sits with Tuft & Needle marketing and e-commerce teams, where the platform interfaces with the site ad delivery layer and measurement stack to coordinate campaign targeting, impression serving, and analytics collection. Deployment is scoped to on-site display and programmatic inventory, with governance centered on tag management, campaign QA, and operational handoffs between marketing and site engineering.
Governance and workflow changes include centralized campaign approval flows, standardized trafficking procedures, and defined data handshakes between the advertising operations function and site analytics. The implementation positions FreeWheel Demandsuite as the core Agency Management system for on-site ad orchestration and publisher-facing monetization control.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2018 | 2018 |
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Call Center, Customer Engagement | CRM |
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2018 | 2018 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Tuft & Needle
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Tuft & Needle Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Tuft & Needle Technographics
Tuft & Needle is a Retail organization based in United States,
with around 150 employees and annual revenues of $170.0 million.
Tuft & Needle operates a diverse technology stack with applications such as
Affirm, Seismic Lessonly and FreeWheel Demandsuite,
covering areas like Payment Processing, Learning and Development and Agency Management.
Tuft & Needle has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Affirm, Seismic and FreeWheel, A Comcast Company.
Tuft & Needle recently adopted applications including
FreeWheel Demandsuite in 2023, Stripe Payments in 2021 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tuft & Needle’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tuft & Needle’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tuft & Needle technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.