Gurgaon, 122001,
India
Tupperware India Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tupperware India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Tupperware India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tupperware India has purchased the following applications: ETP Omni-Channel Analytics for Analytics and BI in 2020, Google Cloud CDN for Content Delivery Network in 2022, ETP Omni-Channel CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tupperware India is running and its propensity to invest more and deepen its relationship with ETP Group , Browntape Technologies , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tupperware India revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tupperware India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| ETP Group | Legacy | ETP Omni-Channel Analytics | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 | In 2020 Tupperware India deployed ETP Omni-Channel Analytics as part of an omnichannel initiative to unify retail and direct sales channel data. ETP Omni-Channel Analytics, categorized as Analytics and BI, was fed by ETP POS and unified commerce capabilities to consolidate transactions across stores, direct sellers and the webstore while supporting CRM and loyalty workflows. The implementation used the analytics module to ingest POS and loyalty feeds, normalize transaction and customer identifiers, and produce consolidated customer profiles and operational dashboards for sales and marketing teams. Functional capabilities implemented included data ingestion, profile consolidation, segmentation workflows and reporting for customer insight and campaign activation. Integrations explicitly consolidated feeds from physical stores, the direct seller network and the webstore into a centralized analytics instance, with connective support for CRM, loyalty systems and new social selling channels. Operational coverage focused on Tupperware India’s retail outlets and direct‑selling operations, aligning point of sale data with digital order flows for unified customer visibility. Governance included standardizing POS and loyalty data models and a phased onboarding approach for stores and seller groups to enable consistent reporting and insight generation. Public accounts and ETP testimonials indicate POS and loyalty feeds were used for analytics and customer insights, and the omnichannel rollout materially increased digital and direct-selling contribution during 2020. | |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Legacy | Google Cloud CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| ETP Group | Legacy | ETP Omni-Channel CRM | CRM | CRM | n/a | 2020 | 2020 | In 2020, Tupperware India implemented ETP Omni-Channel CRM, a CRM deployment to unify its physical stores, direct sellers and webstore across India. The initial implementation occurred during the first COVID wave and used ETP at POS to track billing, promotions and run loyalty and referral programs, an approach that helped maintain business continuity. The deployment centered on ETP’s POS and omnichannel capabilities, indicating configuration of POS transaction processing, promotions management and loyalty program modules within ETP Omni-Channel CRM. Module-level CRM and loyalty usage is inferred from contemporaneous coverage that describes ETP POS managing loyalty and promotions, supporting customer profile capture and campaign execution at the point of sale. Integrations consolidated retail store terminals, direct seller order flows and the company webstore into the ETP platform, creating a single operational surface for sales and promotion enforcement across channels. Operational scope spanned store operations, field sales via direct sellers and e-commerce, impacting sales, marketing and store operations workflows. Governance and rollout were driven by pandemic continuity needs, with the omnichannel rollout delivering a large shift of sales to digital channels during 2020-2021. The program centralized promotions and loyalty configuration through ETP at POS and required coordination between retail store managers, direct seller networks and e-commerce teams to synchronize billing, offers and referral mechanics. | |
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Tag Management | CRM |
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2023 | 2023 |
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SCM
Vendor |
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Application |
Category |
Market |
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Live |
Insight |
Insight Source |
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Supply Chain Management | SCM |
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2021 | 2021 |
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