Tupperware India
1A, Udyog Vihar, Sector 18,
Gurgaon, 122001,
India
Gurgaon, 122001,
India
91 124-432-2222
Consumer Packaged Goods
Tupperware India Technographics
Tupperware India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tupperware India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Tupperware India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tupperware India has purchased the following applications: ETP Omni-Channel Analytics for Analytics and BI in 2020, Browntape Store Fulfilment for Supply Chain Management in 2021, ETP Omni-Channel CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tupperware India is running and its propensity to invest more and deepen its relationship with ETP Group , Browntape Technologies , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tupperware India revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tupperware India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tupperware India Tech Stack and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ETP Group | Legacy | ETP Omni-Channel Analytics | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Tupperware India deployed ETP Omni-Channel Analytics as part of an omnichannel initiative to unify retail and direct sales channel data. ETP Omni-Channel Analytics, categorized as Analytics and BI, was fed by ETP POS and unified commerce capabilities to consolidate transactions across stores, direct sellers and the webstore while supporting CRM and loyalty workflows.
The implementation used the analytics module to ingest POS and loyalty feeds, normalize transaction and customer identifiers, and produce consolidated customer profiles and operational dashboards for sales and marketing teams. Functional capabilities implemented included data ingestion, profile consolidation, segmentation workflows and reporting for customer insight and campaign activation.
Integrations explicitly consolidated feeds from physical stores, the direct seller network and the webstore into a centralized analytics instance, with connective support for CRM, loyalty systems and new social selling channels. Operational coverage focused on Tupperware India’s retail outlets and direct‑selling operations, aligning point of sale data with digital order flows for unified customer visibility.
Governance included standardizing POS and loyalty data models and a phased onboarding approach for stores and seller groups to enable consistent reporting and insight generation. Public accounts and ETP testimonials indicate POS and loyalty feeds were used for analytics and customer insights, and the omnichannel rollout materially increased digital and direct-selling contribution during 2020.
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Browntape Technologies | Legacy | Browntape Store Fulfilment | Supply Chain Management | SCM | n/a | 2021 | 2021 |
In 2021, Tupperware India implemented Browntape Store Fulfilment to support multi-location order and inventory operations across India. Browntape Store Fulfilment, categorized as Supply Chain Management, was configured to route online orders to stores and warehouses and to synchronize inventory across marketplaces and direct channels.
The deployment centered on Browntape Store Fulfilment capabilities for order routing, multi-location inventory management, and store fulfilment orchestration. Functional workflows included order orchestration rules to determine fulfilment source, inventory availability checks, and channel-aware allocation to reconcile marketplace and web orders. The platform was used to maintain centralized inventory visibility while enabling store level picking and outbound processes.
Integrations referenced in the vendor announcement include marketplace connectivity to surface orders into the Browntape Store Fulfilment flow and to push inventory updates back to sales channels. Operational scope covered ecommerce, store operations, and fulfillment teams across Tupperware India sites, with configuration of routing logic and fulfillment SLAs to govern order flow. Governance focused on operationalizing routing policies and aligning store pick and dispatch workflows with centralized inventory orchestration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ETP Group | Legacy | ETP Omni-Channel CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Tupperware India implemented ETP Omni-Channel CRM, a CRM deployment to unify its physical stores, direct sellers and webstore across India. The initial implementation occurred during the first COVID wave and used ETP at POS to track billing, promotions and run loyalty and referral programs, an approach that helped maintain business continuity.
The deployment centered on ETP’s POS and omnichannel capabilities, indicating configuration of POS transaction processing, promotions management and loyalty program modules within ETP Omni-Channel CRM. Module-level CRM and loyalty usage is inferred from contemporaneous coverage that describes ETP POS managing loyalty and promotions, supporting customer profile capture and campaign execution at the point of sale.
Integrations consolidated retail store terminals, direct seller order flows and the company webstore into the ETP platform, creating a single operational surface for sales and promotion enforcement across channels. Operational scope spanned store operations, field sales via direct sellers and e-commerce, impacting sales, marketing and store operations workflows.
Governance and rollout were driven by pandemic continuity needs, with the omnichannel rollout delivering a large shift of sales to digital channels during 2020-2021. The program centralized promotions and loyalty configuration through ETP at POS and required coordination between retail store managers, direct seller networks and e-commerce teams to synchronize billing, offers and referral mechanics.
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Tupperware India
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Apps Being Evaluated by Tupperware India Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tupperware India IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tupperware India digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Tupperware India Technographics
Tupperware India is a Consumer Packaged Goods organization based in India,
with around 600 employees and annual revenues of $20.0 million.
Tupperware India operates a diverse technology stack with applications such as
ETP Omni-Channel Analytics, Browntape Store Fulfilment and ETP Omni-Channel CRM,
covering areas like Analytics and BI, Supply Chain Management and CRM.
Tupperware India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ETP Group and Browntape Technologies.
Tupperware India recently adopted applications including
Google Tag Manager in 2023, Google Cloud CDN in 2022 and Browntape Analytics in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tupperware India’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tupperware India’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tupperware India technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.