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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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List of Browntape Store Fulfilment Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Croma India Retail 10000 $2.2B India Browntape Technologies Browntape Store Fulfilment Supply Chain Management 2021 n/a In 2021, Croma India implemented Browntape Store Fulfilment to centralise multi-channel order and inventory management. The Browntape Store Fulfilment deployment is framed as part of Croma India's Supply Chain Management capabilities to enable store-based fulfilment and multi-location order routing across its retail stores and online channels in India. The implementation configured order management and store fulfilment capabilities, including centralized inventory visibility, multi-location order routing, and fulfillment orchestration to route orders to appropriate store locations for picking and dispatch. Browntape Store Fulfilment managed the order lifecycle from capture through fulfillment confirmation and kept inventory synchronized across physical stores and web channels. Operational coverage included retail store operations and e-commerce fulfillment teams across Croma India's store footprint and online channels in India, consolidating order and inventory feeds into a single operational plane. Integrations connected store-level systems and online sales channels to enable real-time order routing and stock updates, supporting omni-channel fulfillment workflows. Governance changes focused on centralizing order routing rules and standardizing store fulfilment processes, aligning store teams to receive and process routed orders under unified procedures. The deployment explicitly enabled store-based fulfilment and multi-location order routing as operational capabilities.
Tupperware India Consumer Packaged Goods 600 $20M India Browntape Technologies Browntape Store Fulfilment Supply Chain Management 2021 n/a In 2021, Tupperware India implemented Browntape Store Fulfilment to support multi-location order and inventory operations across India. Browntape Store Fulfilment, categorized as Supply Chain Management, was configured to route online orders to stores and warehouses and to synchronize inventory across marketplaces and direct channels. The deployment centered on Browntape Store Fulfilment capabilities for order routing, multi-location inventory management, and store fulfilment orchestration. Functional workflows included order orchestration rules to determine fulfilment source, inventory availability checks, and channel-aware allocation to reconcile marketplace and web orders. The platform was used to maintain centralized inventory visibility while enabling store level picking and outbound processes. Integrations referenced in the vendor announcement include marketplace connectivity to surface orders into the Browntape Store Fulfilment flow and to push inventory updates back to sales channels. Operational scope covered ecommerce, store operations, and fulfillment teams across Tupperware India sites, with configuration of routing logic and fulfillment SLAs to govern order flow. Governance focused on operationalizing routing policies and aligning store pick and dispatch workflows with centralized inventory orchestration.
Zivame Retail 600 $25M India Browntape Technologies Browntape Store Fulfilment Supply Chain Management 2021 n/a In 2021, Zivame implemented Browntape Store Fulfilment to manage inventory and orders across marketplaces and its own webstore, aligning the deployment under the Supply Chain Management category. The engagement targeted multi-location fulfilment in India and centralized online order orchestration using Browntape Store Fulfilment as the core application. The implementation leveraged Browntape Store Fulfilment order management and inventory synchronization capabilities to keep store and warehouse stock aligned for online orders. Configuration work focused on SKU mapping and centralized inventory ledgers, order routing rules for multi-location fulfilment, and automated status updates to channel sales feeds, reflecting standard Supply Chain Management functional workflows. Integrations connected Browntape Store Fulfilment to Zivame’s webstore and multiple marketplace channels in India, enabling two-way inventory sync and consolidated order ingestion. Operational coverage included e-commerce operations, warehouse teams, and marketplace operations, with the system orchestrating fulfillment allocation across stores and fulfillment sites. Governance and process changes emphasized unified inventory governance and an order-to-fulfil workflow, with standard operating procedures for cutoffs, cancellations, and stock reconciliation updated to reflect centralized control. Browntape Store Fulfilment served as the single source of transactional inventory and order state for Zivame, supporting ongoing marketplace integration and multi-location fulfilment operations.
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FAQ - APPS RUN THE WORLD Browntape Store Fulfilment Coverage

Browntape Store Fulfilment is a Supply Chain Management solution from Browntape Technologies.

Companies worldwide use Browntape Store Fulfilment, from small firms to large enterprises across 21+ industries.

Organizations such as Croma India, Zivame and Tupperware India are recorded users of Browntape Store Fulfilment for Supply Chain Management.

Companies using Browntape Store Fulfilment are most concentrated in Retail and Consumer Packaged Goods, with adoption spanning over 21 industries.

Companies using Browntape Store Fulfilment are most concentrated in India, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Browntape Store Fulfilment across Americas, EMEA, and APAC.

Companies using Browntape Store Fulfilment range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 0%.

Customers of Browntape Store Fulfilment include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Browntape Store Fulfilment customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Supply Chain Management.