Twinings
South Way,
Andover, SP10 5AQ,
United Kingdom
Andover, SP10 5AQ,
United Kingdom
44 12 6431-3444
Consumer Packaged Goods
Twinings Technographics
Twinings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Twinings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2700 Twinings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Twinings has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, SAP HCM (HR) for Core HR in 2010, SAP BusinessObjects for Analytics and BI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Twinings is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , ExpenSys or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Twinings revenues, which have grown to $289.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Twinings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Twinings Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013 Twinings implemented SAP ERP ECC 6.0 as the companywide ERP Financial platform. The program included a bespoke Trade Promotion Management TPM solution designed and delivered with HCL Axon UK, aligning planning and pricing workflows across finance, sales, and supply chain.
The TPM capability was architected on SAP BI-IP NW 7.3 and instrumented to support business planning for P and L using SAP BI-IP Business Planning. Configuration work included data modelling design, data mapping and system integration analysis, customization of planning functions, and the creation of a data lock concept to secure planning periods.
Integrations were explicit and tightly scoped, with SAP APO-DP providing demand planning inputs, SAP ECC SD supplying pricing conditions into the TPM planning layer, and SAP BI-IP acting as the planning and analytic engine. The design emphasized deterministic data flows between APO-DP, ECC SD and BI-IP, enabling aligned promotion forecasting, pricing condition orchestration and P and L planning.
Project governance and delivery roles were defined through HCL Axon UK, with a Lead TPM Solution Consultant responsible for security matrix design and delivery, documentation and configuration handoffs, and support to the offshore SAP BW team for implementation tasks. The implementation narrative reflects a systems integration effort centered on SAP ERP ECC 6.0 within an ERP Financial context, with formal planning controls and security rules instituted for promotion planning and financial alignment.
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ERP Financial | ERP Financial Management |
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2022 | 2022 |
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ERP Financial | ERP Financial Management |
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2023 | 2024 |
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ERP Financial | ERP Financial Management |
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2023 | 2024 |
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Expense Management | ERP Financial Management |
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2018 | 2019 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2010 | 2011 |
In 2010, Twinings implemented SAP HCM (HR) to manage Core HR. The deployment established a centralized HR system of record for employee master data, personnel administration and organizational management, and SAP HCM (HR) was configured to cover standard Core HR workflows including employee lifecycle management and workforce reporting.
Configuration emphasized modular HR processes and automation such as personnel actions, position control and time management data capture, aligned with Core HR functional taxonomy. The implementation included access controls based on roles and data governance to support compliance and HR process standardization.
Over time the SAP HCM implementation has been integrated into Twinings broader SAP estate, and in completing its first migration to RISE with SAP S/4HANA Twinings Ovaltine now runs SAP HCM alongside SAP S/4HANA, SAP Business Technology Platform, SAP Ariba and SAP Digital Supply Chain Management. This integration supports cross functional flows between HR, procurement and supply chain, and enables personnel data to feed enterprise reporting and Business Technology Platform based analytics.
Twinings has reported that its partnership with SAP since 2011 has been used to reduce overheads, optimise ERP processes from procurement to HR, and empower decision-making with better access to data. Governance moved toward centralized HR master data controls and standardized HR workflows as part of the wider SAP portfolio rollout.
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Payroll | HCM |
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2010 | 2011 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2023 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2013 | 2013 |
In 2013, Twinings implemented SAP BusinessObjects as part of an enterprise Trade Promotion Management initiative. The enterprise program, driven and designed with HCL Axon UK, centered on a bespoke TPM architecture built on SAP BI-IP NW 7.3 and aligned with Analytics and BI requirements for trade promotion planning and reporting.
Implementation work included data modelling design and creation, detailed data mapping and system integration analysis, and customization of planning functions to support P&L planning workflows. The SAP BusinessObjects deployment served as the analytics and reporting layer interfacing with the BI-IP planning engine for scenario modeling and promoter reporting.
The solution integrated with SAP APO-DP for demand planning inputs, SAP ECC SD for pricing conditions and transactional pricing data, and with SAP BI-IP Business Planning for P&L orchestration. Operational coverage targeted trade promotion management, sales and pricing operations, demand planning and finance planning functions, providing consolidated planning data across those business functions.
Governance and operational controls were implemented via a data lock concept and a defined security matrix, accompanied by system integration analysis, documentation and configuration support provided to the HCL SAP BW offshore team. A Lead TPM Solution Consultant at HCL Axon UK led the TPM specific configuration and delivered the security matrix and planning function customization for the enterprise program.
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Data Warehouse | Analytics and BI |
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2013 | 2013 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2023 | 2024 |
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Web Content Management | Content Management |
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2011 | 2011 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2013 | 2013 |
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Real-Time Transportation Visibility | SCM |
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2023 | 2024 |
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Supply Chain Management | SCM |
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2023 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2023 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Twinings
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Twinings Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Twinings IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Twinings digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Twinings Technographics
Twinings is a Consumer Packaged Goods organization based in United Kingdom,
with around 2700 employees and annual revenues of $289.0 million.
Twinings operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP HCM (HR) and SAP BusinessObjects,
covering areas like ERP Financial, Core HR and Analytics and BI.
Twinings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Twinings recently adopted applications including
SAP S/4HANA Cloud in 2023, Microsoft Dynamics 365 Business Central in 2023 and Bynder Studio in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Twinings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Twinings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Twinings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.