UK Flooring Direct
Unit H1 Pilgrims Walk Prologis Park,
Coventry, CV6 4QG,
United Kingdom
Coventry, CV6 4QG,
United Kingdom
44 24 7601-2840
Retail
UK Flooring Direct Technographics
UK Flooring Direct Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by UK Flooring Direct and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 380 UK Flooring Direct employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that UK Flooring Direct has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, LiveChat for Chatbots and Conversational AI in 2015, Kibo Unified Commerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems UK Flooring Direct is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing UK Flooring Direct revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for UK Flooring Direct intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
UK Flooring Direct Tech Stack and Enterprise Applications
UK Flooring Direct ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, UK Flooring Direct implemented Oracle NetSuite ERP as its ERP Financial system to centralize finance and order management for its UK retail operations. The program was scoped as a business transformation, with formal project management and a business case analysis component to maximise ROI and operational alignment across finance, sales and customer service.
The Oracle NetSuite ERP deployment included configuration of core ERP Financial workflows, commission management, and order to cash related controls, alongside new performance and customer experience metric frameworks. Implementation activities extended to performance management, training and quality control processes, and the introduction of commission and incentive rules to align sales remuneration with commercial objectives.
Operational workstreams delivered a case management system to improve customer service performance, including complaint resolution, management and reporting, and established an outbound contact function. The program also facilitated omni channel retailing by provisioning a Digital Live Chat sales and service channel and sourcing a dialler for the new Outbound Contact Department, enabling coordinated customer engagement and sales outreach alongside the ERP Financial backbone.
Governance changes included full root cause analysis processes that spawned discrete business change projects, creation and ongoing management of KPI dashboards, and revised operational workflows for complaint handling, training and quality control. These governance and process changes were used to drive alignment between customer service, contact centre operations and finance.
Outcomes recorded in project reports included a reported increase in revenue by 36 percent and profit by 25 percent, visitor to order metrics improving in excess of 21 percent, and sample conversion rising by 23 percent. The implementation explicitly tied Oracle NetSuite ERP financial and order data to customer service and engagement channels to improve complaint handling, customer experience and review performance.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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UK Flooring Direct AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, UK Flooring Direct deployed LiveChat on its public website as a customer-facing messaging channel. LiveChat is operating within the Chatbots and Conversational AI category to support customer service and online sales interactions for the retailer.
The implementation is a browser-embedded LiveChat widget delivered as a cloud SaaS instance, instrumented on product pages and checkout flows to enable real-time messaging, proactive chat invitations, canned responses, chat transcript capture, and offline messaging. Operational responsibility sits with the customer service and e-commerce teams, who configure response templates, agent routing rules, and business hours inside LiveChat. The deployment focuses on web channel coverage, conversational session logging for agent review, and using Chatbots and Conversational AI functional workflows to standardize first-line support and online conversion assistance.
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UK Flooring Direct eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kibo Commerce | Legacy | Kibo Unified Commerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 UK Flooring Direct implemented Kibo Unified Commerce on its customer facing website. The Kibo Unified Commerce deployment functions as the companys eCommerce storefront and commerce orchestration layer, centralizing product presentation, pricing, and checkout capabilities for the web channel.
Configuration emphasized product catalog management, configurable checkout flows, order management workflows, and promotional controls consistent with standard eCommerce capabilities. Kibo Unified Commerce was used to manage storefront rendering, catalog taxonomy, merchandising rules, and the order lifecycle to support online sales operations.
Operational coverage remains focused on the UK Flooring Direct website and supports commerce, merchandising, and customer service functions. Governance centralized content and pricing edits within the Kibo interface, simplifying catalog updates and promotional rollouts while aligning commerce operational processes with platform-managed workflows.
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UK Flooring Direct CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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UK Flooring Direct TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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UK Flooring Direct PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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UK Flooring Direct IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at UK Flooring Direct
| First Name | Last Name | Title | Function | Department | Phone | |
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Managing Director | Director | Finance | |
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Financial Controller | Director | Finance | |
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Commercial Director | Director | Finance | |
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Head Of Finance | Director | Finance | |
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Finance Director | Director | Finance | |
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IT Director | Director | IT | |
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IT Manager | Manager | IT | |
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Operations Director | Director | Operations | |
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Apps Being Evaluated by UK Flooring Direct Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from UK Flooring Direct IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the UK Flooring Direct digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD UK Flooring Direct Technographics
UK Flooring Direct is a Retail organization based in United Kingdom,
with around 380 employees and annual revenues of $70.0 million.
UK Flooring Direct operates a diverse technology stack with applications such as
Oracle NetSuite ERP, LiveChat and Kibo Unified Commerce,
covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce.
UK Flooring Direct has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, LiveChat, Inc. and Kibo Commerce.
UK Flooring Direct recently adopted applications including
Klarna Payments in 2021, Kibo Unified Commerce in 2021 and OneTrust CookiePro in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of UK Flooring Direct’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates UK Flooring Direct’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete UK Flooring Direct technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.