Sao Paulo, 01317-001,
Brazil
Ultragaz Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ultragaz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3400 Ultragaz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ultragaz has purchased the following applications: Olos Chatbot for Chatbots and Conversational AI in 2021, Workplace by Facebook for Collaboration in 2019, Olos Call Dialer for Call Center in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ultragaz is running and its propensity to invest more and deepen its relationship with Olos Tecnologia , Facebook , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ultragaz revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ultragaz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olos Tecnologia | Legacy | Olos Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Ultragaz implemented Olos Chatbot as part of an omnichannel customer service modernization initiative. The deployment targeted customer service and customer experience processes in Brazil, and the application is classified under Chatbots and Conversational AI.
The project used Olos' omnichannel solution to centralize digital channels and automate common service interactions, and it very likely leveraged OlosChannel text/chatbot and self-service modules to build conversational flows and self‑service nodes. Configuration work focused on conversational dialogue management, intent handling, and channel orchestration to standardize automated touchpoints across messaging and web channels.
Integrations were explicitly implemented with Salesforce to align chatbot conversations to CRM records, support unified case creation, and enable routed service workflows between automated and human agents. Operational coverage concentrated on Ultragaz customer service teams across Brazil, embedding the conversational layer into existing support processes.
Governance emphasized coordinated rollout and workflow alignment between chatbot automation and Salesforce-based service processes, with phased adoption across CX teams. Outcomes reported in the case study include a 950% increase in effective contacts and a 173% increase in sales following the deployment of Olos Chatbot.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olos Tecnologia | Legacy | Olos Call Dialer | Call Center | CRM | n/a | 2021 | 2021 |
In 2021, Ultragaz implemented Olos Call Dialer as part of an omnichannel deployment in the Call Center category to modernize customer service and sales outreach across Brazil. Olos reported a 950% increase in effective contacts and a 173% increase in sales following the deployment, positioning those metrics as vendor-reported outcomes tied to the rollout.
The implementation combined the OlosChannel omnichannel platform with Olos Call Dialer to enable outbound outreach and blended agent workflows. Configuration included campaign orchestration, automated dialing and contact sequencing, contact list management, agent scripting and interaction logging, reflecting standard Call Center functional modules used to drive high-volume outbound contacting and coordinated inbound handling.
Integration work linked OlosChannel with Ultragazs Salesforce CRM to synchronize contact and case context, enable call pop and to persist interaction records in the CRM, supporting customer service and sales teams. Operational coverage focused on Brazil and the customer service and sales functions, with CRM-driven queues and campaign assignments directing agent activity.
Program governance centered on CRM-integrated workflows to centralize campaign scheduling, agent scripting, and interaction logging, enabling consistent orchestration between OlosChannel and Olos Call Dialer. Reported vendor outcomes were presented as evidence of increased contact effectiveness and sales conversion following the implementation.
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2022 | 2022 |
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Interactive Voice Response (IVR) | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Social Media Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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