Ultriva
1601 S. De Anza Blvd. Suite 165,
Cupertino, 95014, CA,
United States
Cupertino, 95014, CA,
United States
1 408-248-9803
Media
Ultriva Technographics
Ultriva Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ultriva and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Ultriva employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ultriva has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Microsoft 365 for Collaboration in 2018, Hubspot CRM for CRM in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ultriva is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ultriva revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ultriva intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ultriva Tech Stack and Enterprise Applications
Ultriva ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Ultriva implemented Oracle NetSuite ERP to establish a cloud-hosted ERP Financial platform for its finance and accounting operations. The deployment was sized for a 40 employee media company and focused on centralizing transactional accounting and financial control across the organization.
Oracle NetSuite ERP was configured to deliver core ERP Financial capabilities, emphasizing general ledger, accounts payable, accounts receivable, and financial reporting modules. The implementation leveraged the vendor's SaaS multi-tenant architecture to consolidate financial transactions, automate routine accounting workflows, and support period close and audit-ready recordkeeping.
Operational scope centered on Ultriva's finance and accounting functions in the United States, with configuration workstreams to standardize the chart of accounts, reconciliation processes, and role-based access controls. Governance practices were aligned with ERP Financial best practices, embedding standardized month-end procedures and system-enforced controls to improve consistency of financial operations.
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Ultriva Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Ultriva implemented Microsoft 365 to provide Collaboration across its US-based organization of approximately 40 employees. The deployment positioned Microsoft 365 as the central collaboration platform referenced on Ultriva's website and within internal workflows.
The Microsoft 365 deployment included standard Collaboration capabilities configured to support email, document management, real-time communication, and content collaboration. Typical modules implemented included Exchange Online for mail, SharePoint Online for intranet and document libraries, Microsoft Teams for chat and meetings, OneDrive for personal file sync and the Office desktop and web apps for productivity. Microsoft 365 was provisioned as a tenant-based environment with role-based access controls to manage team sites and document permissions.
Deployment was scoped for company-wide use, covering core business functions such as product, sales, and operations, aligning Collaboration functionality with day-to-day business activities. User provisioning and access control were handled at the tenant level, consistent with small enterprise Microsoft 365 patterns. The site-level reference indicates Ultriva uses Microsoft 365 on their website as part of its collaboration footprint.
Governance emphasized tenant administration, centralized account management and policy configuration for document sharing and external access, reflecting standard Microsoft 365 governance practices. Rollout favored streamlined user provisioning and workspace configuration to match Ultriva's compact organizational structure.
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Ultriva CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2012 | 2012 |
In 2012, Ultriva implemented HubSpot CRM. The deployment is embedded on the Ultriva website to capture inbound leads and centralize contact records, providing a single CRM platform for the 40‑person media company. Ultriva uses HubSpot CRM to support marketing and sales business functions, consolidating web form capture, contact management, and basic pipeline tracking within the CRM.
The implementation focuses on website integration and CRM operationalization, leveraging HubSpot CRM capabilities such as web form capture, contact and activity timelines, deal pipelines, and email engagement tracking. Configuration appears centered on central contact hygiene and lead routing workflows that route website leads into sales follow up, with governance anchored in a single source of truth for customer interactions. The narrative links Ultriva, HubSpot CRM, CRM, and marketing and sales functions through a lightweight, website-driven CRM architecture suitable for a small media organization.
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Marketing Automation | CRM |
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2012 | 2012 |
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Ultriva IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Ultriva
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder & Chief Executive Officer | CXO | Finance | |
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Director of Engineering | Director | Finance | |
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Director of Sales | Director | Finance | |
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Apps Being Evaluated by Ultriva Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ultriva IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ultriva digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Ultriva Technographics
Ultriva is a Media organization based in United States,
with around 40 employees and annual revenues of $4.0 million.
Ultriva operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Hubspot CRM,
covering areas like ERP Financial, Collaboration and CRM.
Ultriva has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and HubSpot.
Ultriva recently adopted applications including
Amazon EC2 in 2021, Amazon CloudFront in 2021 and Microsoft 365 in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ultriva’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ultriva’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ultriva technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.