Umniah Technographics
Umniah Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Umniah and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Umniah employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Umniah has purchased the following applications: CorporateStack E-Invoice for AP Automation in 2023, ESKADENIA Communication Systems for OSS/BSS in 2007, Robotack Chatbot for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Umniah is running and its propensity to invest more and deepen its relationship with CorporateStack , ESKADENIA Software , Robotack or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Umniah revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Umniah intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Umniah Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CorporateStack | Legacy | CorporateStack E-Invoice | AP Automation | ERP Financial Management | n/a | 2023 | 2023 |
In 2023 Umniah implemented CorporateStack E-Invoice as part of a CorporateStack CRM and ERP deployment in Jordan to modernize CRM, lead management and the lead to quote and order process, with an explicit focus on improving forecasting and sales workflows. The deployment used CorporateStack E-Invoice alongside CRM and commercial order modules to unify customer, opportunity and order records and to establish a single transaction record from lead to order.
The configuration included CorporateStack CRM capabilities for lead management and opportunity tracking, plus Orders and Invoices modules to automate order entry and billing workflows. CorporateStack E-Invoice was positioned to enable AP Automation by surfacing invoice data and standardized invoice documents within finance workflows, while the CRM components supported sales pipeline management and forecasting accuracy.
Operational coverage was concentrated in Jordan and spanned sales operations, commercial billing and finance functions, creating a unified order to invoice workflow that connected front office sales processes to back office accounting. E invoicing usage is inferred because the deployed CorporateStack Orders and Invoices capabilities commonly feed e invoicing processes, and the implementation emphasized centralized invoice data and automated order to invoice orchestration rather than point solutions for each function.
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ERP Financial | ERP Financial Management |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ESKADENIA Software | Legacy | ESKADENIA Communication Systems | OSS/BSS | ERP Services and Operations | n/a | 2007 | 2007 |
In 2007, Umniah implemented ESKADENIA Communication Systems, deploying ESKADENIA's Content Delivery System to manage large volumes of value added services and content including text, ringtones and video. This deployment was categorized under OSS/BSS and positioned the application to handle content lifecycle, subscriber charging and service provisioning for Umniah's Jordanian subscriber base.
The implementation centered on core modules for content management, operations administration and maintenance, automated provisioning, broadcasting workflows and charging capabilities. ESKADENIA Communication Systems provided the Content Delivery System functions required to orchestrate content ingestion, cataloging, delivery scheduling and real time charging rules, aligning technical configuration with content operations and commercial charging policies.
Integrations included explicit linkage between the Content Delivery System charging engine and Umniah customer care, enabling coordinated provisioning and troubleshooting across customer support and content operations. Operational scope targeted infotainment services and self care capabilities for Jordanian subscribers, with the platform serving content operations, customer care workflows and charging control points within the OSS/BSS stack.
Governance focused on process alignment for content provisioning, broadcast scheduling and charging workflows, with rollout activities aimed at enabling self care access to infotainment services and centralizing content management. The project scope and module selection reflect an OSS/BSS implementation pattern where content delivery, provisioning and charging are integrated to support commercial and operational processes.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Robotack | Legacy | Robotack Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Umniah implemented the Robotack Chatbot in a Chatbots and Conversational AI deployment to automate customer support and loyalty operations for the Jordan telecom. Robotack provided conversational tools and loyalty integrations that aligned with Umniah's telecom CRM workflows.
The Robotack Chatbot implementation used conversational workflow orchestration, intent classification, guided response templates, session escalation to live agents, and automated loyalty account inquiry and reward redemption flows. Configuration emphasized mapping telecom-specific intents to scripted FAQ and transactional flows, plus content management for frequent updates to dialog and business rules.
Integrations connected the Robotack Chatbot to Umniah's CRM and loyalty platforms to surface account and entitlement data during conversations and to log support tickets into customer care systems. Operational coverage focused on customer care and loyalty operations within Umniah in Jordan, with governance structured around shared ownership between the chatbot product team and customer service leaders for ongoing dialog maintenance and escalation policy management.
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2024 | 2024 |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Sales Automation | CRM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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SD-WAN | IaaS |
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2016 | 2017 |
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IT Decision Makers and Key Stakeholders at Umniah
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Umniah Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Umniah Technographics
Umniah is a Communications organization based in Jordan,
with around 1400 employees and annual revenues of $700.0 million.
Umniah operates a diverse technology stack with applications such as
CorporateStack E-Invoice, ESKADENIA Communication Systems and Robotack Chatbot,
covering areas like AP Automation, OSS/BSS and Chatbots and Conversational AI.
Umniah has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CorporateStack, ESKADENIA Software and Robotack.
Umniah recently adopted applications including
Sprinklr Conversational AI+ in 2024, CorporateStack CRM in 2024 and CorporateStack E-Invoice in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Umniah’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Umniah’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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