Under the Canopy
3601 N Dixie Hwy # 1,
Boca Raton, 33431, FL,
United States
Boca Raton, 33431, FL,
United States
1 561-955-9311
Media
Under the Canopy Technographics
Under the Canopy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Under the Canopy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Under the Canopy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Under the Canopy has purchased the following applications: Amazon Pay for Payment Processing in 2017, Microsoft 365 for Collaboration in 2016, Oracle NetSuite Commerce for eCommerce in 2006 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Under the Canopy is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , PayPal , Affirm or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Under the Canopy revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Under the Canopy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Under the Canopy Tech Stack and Enterprise Applications
Under the Canopy ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017 Under the Canopy implemented Amazon Pay on its public website. The deployment uses Amazon Pay as the Payment Processing solution to handle customer checkout flows and payment authorization on the ecommerce storefront, and it is positioned to accept Amazon account based payment instruments for online orders.
The implementation centered on the web checkout experience and backend order handling workflows, aligning payment authorization and capture with order management. Functional capabilities implemented reflect typical Payment Processing features, including hosted checkout integration, buyer authentication, tokenization of payment credentials, support for refunds and dispute handling, and server side order capture workflows. Operational ownership sits with ecommerce and finance functions for reconciliation and payment operations, and the rollout required changes to checkout UX and order management touchpoints to incorporate Amazon Pay into transactional flows.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Under the Canopy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Under the Canopy provisioned Microsoft 365 as its primary Collaboration platform. Microsoft 365 appears on the company website and was implemented to centralize communication and content workflows for the 30-person media organization, with the deployment oriented around a cloud tenant to consolidate email, file storage, and team collaboration.
The deployment consolidated core Microsoft 365 capabilities, including Exchange Online for corporate mail, SharePoint Online for content management and publishing, OneDrive for Business for personal file sync, and Microsoft Teams for real-time collaboration. Identity and access control were managed through Azure Active Directory inside the tenant, enabling single sign-on and group-based access controls across editorial, production, marketing, and administrative functions. Governance was applied through centralized account provisioning, mailbox and site provisioning patterns, and document permission policies to support editorial review cycles and content publishing workflows.
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Under the Canopy eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2006 | 2006 |
In 2006, Under the Canopy implemented Oracle NetSuite Commerce to run its eCommerce operations, deploying the Oracle NetSuite Commerce platform as the primary storefront and order management layer for the company in the United States. The deployment targeted direct online merchandising and sales for a 30 person media enterprise, positioning Oracle NetSuite Commerce as the central application for product presentation, checkout, and customer account management.
The Oracle NetSuite Commerce implementation included category-aligned functional modules, configured for product catalog management, SKU and inventory visibility, merchandising rules, shopping cart and checkout workflows, tax and payment handling, order management and returns processing, and content management for the storefront. The implementation used standard eCommerce capabilities such as promotional pricing, customer account and profile management, and administrative merchandising tooling, with configuration focused on streamlined catalog workflows and storefront templating.
Operational governance emphasized centralized catalog stewardship and role-based access for merchandising, marketing, order operations, and customer service teams, with defined workflows for product onboarding, pricing updates, and order exception handling. Architecturally the deployment relied on the vendor cloud model and the application API surface to support external services and operational automation, while operational coverage remained focused on U.S. online sales and supporting business functions such as merchandising, marketing, fulfillment coordination, and customer support.
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Product Review Management | eCommerce |
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2017 | 2017 |
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Under the Canopy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Under the Canopy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Under the Canopy
| First Name | Last Name | Title | Function | Department | Phone | |
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President/CMO | Founder | CXO | Finance | |
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Senior Brand Manager | Manager | Marketing | |
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National Sales and Brand Manager | Manager | Marketing | |
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Apps Being Evaluated by Under the Canopy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Under the Canopy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Under the Canopy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Under the Canopy Technographics
Under the Canopy is a Media organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
Under the Canopy operates a diverse technology stack with applications such as
Amazon Pay, Microsoft 365 and Oracle NetSuite Commerce,
covering areas like Payment Processing, Collaboration and eCommerce.
Under the Canopy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Microsoft and Oracle.
Under the Canopy recently adopted applications including
CartKit in 2021, Hotjar in 2021 and DailyKarma in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Under the Canopy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Under the Canopy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Under the Canopy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.