Unicity International
1201 North 800 East Orem,
Orem, 84097, UT,
United States
Orem, 84097, UT,
United States
1 801-226-2600
Manufacturing
Unicity International Technographics
Unicity International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Unicity International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Unicity International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unicity International has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2017, Crazy Egg for Marketing Analytics in 2012, Amazon SES for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unicity International is running and its propensity to invest more and deepen its relationship with Adobe Systems , Crazy Egg , Mouseflow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unicity International revenues, which have grown to $750.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unicity International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Unicity International Tech Stack and Enterprise Applications
Unicity International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Unicity International implemented Adobe Connect on its public website. Unicity International deployed Adobe Connect to deliver external facing web conferencing and webinar capabilities directly from its corporate site. Adobe Connect is used as an Audio Video and Web Conferencing application to host live sessions, provide on demand recordings, and share presentation content with customers and partners.
Configuration and operational design focus on embedding session access and branded meeting rooms into web pages, supporting marketing events, product demonstrations, and customer training workflows. Functional capabilities configured include scheduled webinars, persistent meeting rooms, recording capture, and content sharing, with administrative controls for host provisioning and session scheduling to govern delivery. The deployment aligns Adobe Connect with web based access models typical of Audio Video and Web Conferencing platforms, positioning the application as the primary virtual engagement layer on the Unicity International website.
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Unicity International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2012 | 2012 |
In 2012, Unicity International implemented Crazy Egg as a Marketing Analytics tool on its public website. The deployment focused on embedding the Crazy Egg tracking snippet across primary customer facing pages to collect visual behavior data for digital marketing analysis and user experience review.
Crazy Egg was configured to capture heatmaps, click maps, scroll maps and session recordings, producing snapshot reports used to analyze page level engagement and conversion funnel behavior. Configuration emphasized scheduled snapshots and targeted page groupings aligned to campaign landing pages and product detail pages to support iterative optimization workflows.
Operational ownership rested with digital marketing and user experience teams who managed experiments, prioritized pages for analysis, and coordinated sampling windows. Governance centered on centralized control of the Crazy Egg tracking script, role based access to visual analytics reports, and a structured process for translating Crazy Egg findings into content and layout change requests.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Unicity International PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018 Unicity International implemented Amazon SES to handle website-driven Transactional Email. Unicity integrated Amazon SES as the primary sending engine for transactional communications originating from its public website, centralizing SMTP and API-based message delivery for account and order related notifications.
The implementation included configuration of Amazon SES sending interfaces, template management for variable transactional content, and use of SES bounce and complaint handling workflows to maintain sender reputation. Amazon SES was used alongside standard email governance features such as suppression lists and domain authentication to support reliable delivery and feedback loop processing.
Operationally the Amazon Web Services hosted deployment focused on the website channel and affected e-commerce, customer service, and account management functions that rely on automated customer notifications. Governance was organized around centralized sending controls and email feedback handling, with rollout executed through website application integration and monitoring via the Amazon SES management console.
Amazon SES Transactional Email provided a consolidated, API driven layer for Unicity International website messaging, aligning application level templates and operational processes with platform level delivery and monitoring capabilities.
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Transactional Email | PaaS |
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2020 | 2020 |
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Unicity International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Unicity International CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Unicity International
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Finance | VP | Finance | |
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Vice President of Information Technology | VP | IT | |
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Financial Controller | Director | Finance | |
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Director, Fullfilment Logistics | Director | Supply Chain | |
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Chief Operating Officer | CXO | Finance | |
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Manager of IT Operations | Manager | IT | |
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Apps Being Evaluated by Unicity International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Unicity International IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Unicity International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Unicity International Technographics
Unicity International is a Manufacturing organization based in United States,
with around 2500 employees and annual revenues of $750.0 million.
Unicity International operates a diverse technology stack with applications such as
Adobe Connect, Crazy Egg and Amazon SES,
covering areas like Audio Video and Web Conferencing, Marketing Analytics and Transactional Email.
Unicity International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Crazy Egg and Amazon Web Services (AWS).
Unicity International recently adopted applications including
Mouseflow in 2021, Adobe Marketo in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Unicity International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Unicity International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Unicity International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.