Barcelona, 08840,
Spain
Unilever Spain Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Unilever Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Unilever Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unilever Spain has purchased the following applications: Sanity for Content Management in 2021, UVE Platform for eCommerce in 2018, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unilever Spain is running and its propensity to invest more and deepen its relationship with Sanity , UVE Solutions , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unilever Spain revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unilever Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sanity | Legacy | Sanity | Content Management | Content Management | n/a | 2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UVE Solutions | Legacy | UVE Platform | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Unilever Spain deployed the UVE Platform from UVE Solutions to deliver outlet level analytics and improve in store execution and omnichannel route to market strategies within an eCommerce context. The deployment targeted sales and channel analytics capabilities provided by the UVE Platform, with explicit emphasis on outlet level sell out measurement and execution tracking as primary functional objectives.
The implementation concentrated on sales and channel analytics modules, with eCommerce/B2B module usage inferred from UVE Solutions public client roster and documented e commerce success stories. Configuration centered on capturing outlet level sell out data, execution scoring and RTM analytics to support field teams and commercial planning, aligning the UVE Platform with sales reporting and category execution workflows.
Operational scope was focused on Spain and the commercial organization, impacting sales, in store execution and route to market planning functions. The UVE Platform deployment contributed to measurable uplifts in sell out and execution metrics, with the project framed around improving outlet level visibility and omnichannel execution consistency.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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