Unisuper S.A.
8va Calle 7-63 Zona 12,
Guatemala City, 1012,
Guatemala
Guatemala City, 1012,
Guatemala
502 2376 5300
Retail
Unisuper S.A. Technographics
Unisuper S.A. Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Unisuper S.A. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4900 Unisuper S.A. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unisuper S.A. has purchased the following applications: Microsoft 365 for Collaboration in 2015, HubSpot CMS for Web Content Management in 2021, JDA Portfolio Merchandise Management for Inventory Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unisuper S.A. is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , Blue Yonder or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unisuper S.A. revenues, which have grown to $453.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unisuper S.A. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Unisuper S.A. Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Unisuper S.A. implemented Microsoft 365 as its Collaboration platform. The deployment is visible on the company website and signals adoption of Microsoft 365 for cloud-hosted productivity and collaboration across the retail organization.
The implementation leans on standard Microsoft 365 Collaboration capabilities such as Exchange Online email, Teams for real-time chat and meetings, SharePoint Online for document and intranet content management, and OneDrive for individual cloud storage, supporting business functions including corporate communications, merchandising coordination, and shared document workflows. Operational controls are centered on tenant-level administration, identity and access governance, mailbox and document retention policies, and permission-based collaboration workflows, aligning Microsoft 365 with Unisuper S.A. internal teams and public web assets.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Unisuper S.A. deployed HubSpot CMS for Web Content Management on its public website. The implementation uses HubSpot CMS as a cloud-hosted content platform, delivering template-driven page rendering, responsive site templates, content authoring, blog and landing page capabilities, form capture, and built-in SEO and content personalization tools to support ongoing site publishing and editorial workflows.
Operational ownership is centered on the marketing and digital teams, with role-based access controls, staging and versioning workflows, and scheduled publishing processes configured to manage product, promotion, and informational pages across the retailer's website. HubSpot CMS is positioned to support Web Content Management, content operations, and customer engagement use cases for Unisuper S.A., enabling centralized editorial governance and standard CMS workflows for the company’s online presence.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Yonder | Legacy | JDA Portfolio Merchandise Management | Inventory Management | SCM | n/a | 2019 | 2019 |
In 2019, Unisuper S.A. deployed JDA Portfolio Merchandise Management from Blue Yonder to centralize merchandising and inventory processes across its retail network, marking an enterprise adoption of Inventory Management capabilities at scale. The deployment targeted harmonization of merchandising workflows across more than 88 supermarkets and 16 convenience express stores in Guatemala, and it intentionally supported merchandising, supply chain, store operations and analytics business functions within the retailer.
JDA Portfolio Merchandise Management was implemented to provide centralized assortment planning, lifecycle management, inventory position visibility, allocation and replenishment workflows consistent with Inventory Management best practices. The solution was configured to adapt to changes across sales channels and to enable category and assortment controls, demand responsiveness, and operationalized decisioning for merchandising teams.
The implementation delivered an integrated system architecture that provides visibility into inventory position and empowers swift action on market shifts and consumer demand fluctuations, enabling operational users across stores and corporate analytics to act on a single source of merchandising truth. The rollout encompassed configuration of inventory and assortment models, operational workflows for replenishment and allocation, and role-based access for merchandising and store operations, scaled to Unisuper S.A.s nationwide store footprint and its approximately 4,900 employees.
Governance changes emphasized harmonizing merchandising processes and centralized decision rights to improve consistency in assortment and inventory decisions, consistent with the company statement that JDA tools are viewed as strategic allies. Reported outcomes from the deployment include increased profitability, maximized efficiencies and a superior customer experience, and the implementation positioned JDA Portfolio Merchandise Management as the core Inventory Management system for Unisuper S.A.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Unisuper S.A.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Unisuper S.A. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Unisuper S.A. Technographics
Unisuper S.A. is a Retail organization based in Guatemala,
with around 4900 employees and annual revenues of $453.0 million.
Unisuper S.A. operates a diverse technology stack with applications such as
Microsoft 365, HubSpot CMS and JDA Portfolio Merchandise Management,
covering areas like Collaboration, Web Content Management and Inventory Management.
Unisuper S.A. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, HubSpot and Blue Yonder.
Unisuper S.A. recently adopted applications including
HubSpot CMS in 2021, Lotame DMP in 2020 and Eyeota DMP in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Unisuper S.A.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Unisuper S.A.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Unisuper S.A. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.