Orlando, 32821, FL,
United States
United Parks & Resorts Technographics
United Parks & Resorts Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by United Parks & Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3300 United Parks & Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that United Parks & Resorts has purchased the following applications: Microsoft 365 for Collaboration in 2015, Sitecore CMS for Web Content Management in 2024, FreedomPay Commerce Platform for eCommerce in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems United Parks & Resorts is running and its propensity to invest more and deepen its relationship with Microsoft , Sitecore , FreedomPay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing United Parks & Resorts revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for United Parks & Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
United Parks & Resorts Tech Stack and Enterprise Applications
United Parks & Resorts Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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United Parks & Resorts Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2024 | 2024 |
|
United Parks & Resorts eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreedomPay | Legacy | FreedomPay Commerce Platform | eCommerce | eCommerce | n/a | 2024 | 2024 |
In 2024 United Parks & Resorts deployed FreedomPay Commerce Platform on their website, implementing a dedicated eCommerce layer to support online commerce and payment processing. The deployment of FreedomPay Commerce Platform centralizes the customer facing checkout flow and is embedded in the corporate web storefront, positioning the application as the primary eCommerce engine for the company.
The implementation focuses on standard eCommerce functional modules, including cart and checkout orchestration, hosted payment capabilities, payment tokenization to reduce card data footprint, and configurable product and pricing presentation for web purchases. Configuration-driven workflows were used to adapt checkout UX and payment routing, reflecting typical eCommerce platform capabilities while preserving front-end control for web teams.
Operational coverage is scoped to the company website and the organization’s online commerce function, with responsibility placed on digital commerce and revenue operations teams for runbook maintenance and configuration governance. Integrations are implemented at the front-end and API layers to unify site checkout with the FreedomPay Commerce Platform, and governance emphasizes centralized checkout configuration and platform access controls to manage online payment flows.
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United Parks & Resorts CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Call Center | CRM |
|
2024 | 2024 |
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Customer Analytics | CRM |
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2024 | 2024 |
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Customer Engagement | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2017 | 2017 |
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United Parks & Resorts ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
|
2024 | 2024 |
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United Parks & Resorts IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at United Parks & Resorts
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by United Parks & Resorts Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||