Ottawa, K1K 2C5, ON,
Canada
United Way East Ontario Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by United Way East Ontario and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 United Way East Ontario employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that United Way East Ontario has purchased the following applications: Stripe Payments for Payment Processing in 2022, Flowpoint Analytics for Analytics and BI in 2024, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems United Way East Ontario is running and its propensity to invest more and deepen its relationship with Stripe , Flowpoint , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing United Way East Ontario revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for United Way East Ontario intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Flowpoint | Legacy | Flowpoint Analytics | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024 United Way East Ontario deployed Flowpoint Analytics on its website to capture web interaction data and support digital engagement. Flowpoint Analytics is being used as an Analytics and BI solution to centralize event-level signals from site visitors and inform fundraising and outreach workflows.
The implementation focused on web instrumentation, configuring Flowpoint Analytics dashboards and event tracking to surface donor journeys and campaign touchpoints. Standard Analytics and BI capabilities such as custom event taxonomy, dashboarding, audience segmentation, and scheduled reporting were applied to translate raw site events into operational reports for program and communications teams.
Operational coverage centers on the website, with collected data routed into role-based dashboards for fundraising, marketing, and program staff. The deployment emphasizes pipeline visibility for campaign interactions and visitor behavior, aligning analytics outputs with internal campaign planning and content optimization processes.
Governance activity includes establishing an event naming convention, defining dashboard ownership across departments, and embedding reporting routines into weekly program and fundraising reviews. Flowpoint Analytics is cited as the primary Analytics and BI application on the site, providing a single source for web analytics used by United Way East Ontario.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Web Content Management | Content Management |
|
2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Marketing Analytics | CRM |
|
2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
|
2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
|
2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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