San Francisco, 94117, CA,
United States
Upper Playground Technographics
Upper Playground Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Upper Playground and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Upper Playground employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Upper Playground has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Algolia Search for Application, Web and Enterprise Search in 2018, Shopify for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Upper Playground is running and its propensity to invest more and deepen its relationship with Oracle , Apple , Bold Innovation Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Upper Playground revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Upper Playground intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Upper Playground Tech Stack and Enterprise Applications
Upper Playground ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Upper Playground implemented Oracle NetSuite ERP to centralize finance and operational back office for the 50 employee consumer packaged goods retailer in the United States. The deployment addressed core ERP Financial business functions, consolidating general ledger, accounts payable, accounts receivable, and order-to-cash workflows into a single cloud SaaS application.
Configuration emphasized modular ERP Financial capabilities, including financial close and reporting, invoicing automation, basic inventory costing, and transactional order management aligned with small company operations. Operational coverage focused on finance and operations teams, with phased configuration and workflow standardization, centralized chart of accounts, and role based access controls to govern accounting, billing, and inventory process handoffs while using Oracle NetSuite ERP as the unified financial system.
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Payment Processing | ERP |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP |
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2020 | 2020 |
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Upper Playground Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2018 | 2018 |
In 2018, Upper Playground implemented Algolia Search on their website. The deployment used Algolia Search within the Application, Web and Enterprise Search category to power site search and online product discovery for the company storefront, establishing a clear Company Application Category Business Function relationship between Upper Playground, Algolia Search, and e-commerce search and merchandising.
The implementation is consistent with client-side storefront integration using Algolia Search hosted indexing and API-driven query handling, leveraging typical Application, Web and Enterprise Search capabilities such as instant search responses, relevance tuning, autocomplete, and faceted navigation to support product findability. Operational ownership is centered on digital commerce and merchandising workflows, with governance concentrated on index update processes and relevance review cycles to keep search results aligned with catalog and content changes.
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Upper Playground eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017 Upper Playground implemented Shopify to power its website storefront. The implementation uses Shopify as the primary eCommerce platform, delivering product catalog management, hosted storefront and responsive theming, shopping cart and checkout, payment processing, and order management capabilities aligned with standard eCommerce functionality. Shopify is used to manage direct-to-consumer online sales, product merchandising, and promotional pricing, enabling marketing and merchandising teams to update content and product assortments within the platform.
The deployment is concentrated on the public website www.upperplayground.com and leverages Shopify’s SaaS-managed storefront tooling, with operations organized around storefront content, inventory visibility, and order fulfillment workflows. Governance emphasis centered on centralized catalog control, marketing-driven content updates, and operational processes for order processing and shipping, reflecting Shopify for Upper Playground’s eCommerce business function.
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eCommerce | eCommerce |
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2020 | 2020 |
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Upper Playground CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Upper Playground IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Upper Playground
| First Name | Last Name | Title | Function | Department | Phone | |
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| Founder and CEO | CXO | Finance | ||||
| Gallery Director | Director | Finance | ||||
| Sales Manager/ Gallery Director | Manager | Sales |
Apps Being Evaluated by Upper Playground Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||