UPSA
3 Rue Joseph Monier,
Rueil-Malmaison, 92500,
France
Rueil-Malmaison, 92500,
France
33 1 71 23 95 00
Life Sciences
UPSA Technographics
UPSA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by UPSA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 UPSA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that UPSA has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, ReadSpeaker Text to Speech for Natural Language Processing in 2017, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems UPSA is running and its propensity to invest more and deepen its relationship with SAP , ReadSpeaker Holding , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing UPSA revenues, which have grown to $501.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for UPSA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
UPSA Tech Stack and Enterprise Applications
UPSA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | NTT North America | 2018 | 2019 |
In 2018, UPSA initiated a SAP S/4 HANA implementation focused on Sales within the ERP Financial category. The engagement targeted Order to Cash workflows across UPSA France and was managed with NTT North America as the system integrator. The implementation scope explicitly included configuration of Sales order management processes, invoice layouts setup, and O2C data migration activities, with work scoped to Sales, Finance, and Accounts Receivable teams for a company with approximately 1500 employees.
The SAP S/4 HANA deployment centered on Sales modules and Order to Cash functional capabilities, with configuration of order capture, fulfillment related master data, billing document templates, and invoice layout development. Project tasks included design and authoring of UAT test scripts, execution planning for end to end order to cash scenarios, and hands on management of data migration activities for transactional and master data needed by invoicing and order processing. SAP S/4 HANA is referenced throughout as the core application, linking ERP Financial processes to operational sales and billing functions.
Governance activities documented in the engagement emphasized structured UAT, scripted cutover tasks for O2C data migration, and cross functional alignment between Sales and Finance for billing templates and posting rules. NTT North America coordinated implementation delivery and technical configuration with UPSA business process owners, and the project narrative centers on achieving integrated order management and invoicing capability within SAP S/4 HANA for UPSA's France operations.
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Expense Management | ERP |
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2018 | 2018 |
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UPSA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ReadSpeaker Holding | Legacy | ReadSpeaker Text to Speech | Natural Language Processing | AI-Powered Application | n/a | 2017 | 2017 |
In 2017 UPSA implemented ReadSpeaker Text to Speech to add web-based audio rendering of site content. The ReadSpeaker Text to Speech deployment is categorized as Natural Language Processing and is implemented on UPSA's public website to convert written material into spoken audio for site visitors.
The implementation centers on web embedding of ReadSpeaker Text to Speech functionality, using client-side playback controls and real-time synthesis capabilities to deliver selectable voices and streamed audio of on-page content. Operational scope focuses on UPSA's digital experience and web content channels, where content teams coordinate page formatting to enable spoken rendering. Governance adjustments emphasize content preparation for audio consumption and ongoing configuration of the ReadSpeaker Text to Speech player within the website codebase.
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UPSA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, UPSA implemented Salesforce Sales Cloud. The deployment is web-instrumented on UPSA's public website and serves as the primary CRM for the company's commercial organization, aligning with the Sales Automation,CRM,Sales Engagement category and centralizing customer and prospect records for sales activity.
Configuration emphasizes standard Salesforce Sales Cloud capabilities, including lead-to-opportunity workflows, account and contact management, opportunity pipeline management, activity and task automation, and sales engagement sequencing. The implementation includes pipeline stage definitions, opportunity record types, and automated assignment rules to support sales process consistency, with quoting and basic forecasting workflows implemented in line with Sales Cloud functional modules.
Because Salesforce Sales Cloud is instrumented on the website, lead capture and web form routing are primary integration points feeding the CRM. Operational scope targets commercial and customer-facing teams across UPSA's France-based operations, with the platform used to manage prospect lifecycles and customer interactions.
Governance concentrates on CRM data hygiene, role-based access controls, opportunity stage standardization, and sales process orchestration to support consistent pipeline management. The rollout follows a configuration-first approach with staged adoption by sales segments to protect data integrity, and training plus documented process workflows are part of the ongoing operational model for Salesforce Sales Cloud.
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UPSA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at UPSA
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by UPSA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from UPSA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the UPSA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD UPSA Technographics
UPSA is a Life Sciences organization based in France,
with around 1500 employees and annual revenues of $501.0 million.
UPSA operates a diverse technology stack with applications such as
SAP S/4 HANA, ReadSpeaker Text to Speech and Salesforce Sales Cloud,
covering areas like ERP Financial, Natural Language Processing and Sales Automation, CRM, Sales Engagement.
UPSA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, ReadSpeaker Holding and Salesforce.
UPSA recently adopted applications including
Salesforce Sales Cloud in 2021, Cloudflare CDN in 2021 and Microsoft Azure Cloud Services in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of UPSA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates UPSA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete UPSA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.