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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Upstream Hospitality Group Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2019 2019
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WordPress Web Content Management Content Management n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adentro Legacy Adentro Marketing Automation CRM n/a 2024 2024
In 2024, Upstream Hospitality Group implemented Adentro, Category "", to connect digital advertising to in store SKU level sales at its Tap Room in the United States. The deployment targeted attribution linking online ad engagements to point of sale events and online ordering to produce unified revenue measurement for the venue. Adentro was configured to surface SKU level attribution via the Toast integration, instrumenting ad click and impression signals alongside POS SKU identifiers to enable combined online and in store revenue reporting. Adentro measured 10,000 in store walkthroughs, 600 online orders and approximately $636,000 in combined revenue, with SKU level attribution via the Toast integration noted as inferred from the partner announcement. Operational coverage centered on the Tap Room location and impacted marketing and operations functions responsible for campaign measurement and order fulfillment. Governance and configuration efforts emphasized attribution mapping and event reconciliation between digital ad identifiers and Toast order records, enabling consolidated reporting of walk in traffic, online orders and revenue for venue level decision making.
Tag Management CRM 2021 2021
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Domain Name System (DNS) IaaS 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2020 2020
IT Decision Makers and Key Stakeholders at Upstream Hospitality Group
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Upstream Hospitality Group Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Upstream Hospitality Group Technographics

Upstream Hospitality Group is a Leisure and Hospitality organization based in United States, with around 600 employees and annual revenues of $50.0 million.

Upstream Hospitality Group operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), WordPress and Adentro, covering areas like Collaboration, Web Content Management and Marketing Automation.

Upstream Hospitality Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Automattic and Adentro.

Upstream Hospitality Group recently adopted applications including Adentro in 2024, Google Tag Manager in 2021 and Google Cloud Platform (GCP) in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Upstream Hospitality Group’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Upstream Hospitality Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Upstream Hospitality Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.