Patchogue, 11772, NY,
United States
Upstream Hospitality Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Upstream Hospitality Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Upstream Hospitality Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Upstream Hospitality Group has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, WordPress for Web Content Management in 2020, Adentro for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Upstream Hospitality Group is running and its propensity to invest more and deepen its relationship with Google , Automattic , Adentro or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Upstream Hospitality Group revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Upstream Hospitality Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adentro | Legacy | Adentro | Marketing Automation | CRM | n/a | 2024 | 2024 |
In 2024, Upstream Hospitality Group implemented Adentro, Category "", to connect digital advertising to in store SKU level sales at its Tap Room in the United States. The deployment targeted attribution linking online ad engagements to point of sale events and online ordering to produce unified revenue measurement for the venue.
Adentro was configured to surface SKU level attribution via the Toast integration, instrumenting ad click and impression signals alongside POS SKU identifiers to enable combined online and in store revenue reporting. Adentro measured 10,000 in store walkthroughs, 600 online orders and approximately $636,000 in combined revenue, with SKU level attribution via the Toast integration noted as inferred from the partner announcement.
Operational coverage centered on the Tap Room location and impacted marketing and operations functions responsible for campaign measurement and order fulfillment. Governance and configuration efforts emphasized attribution mapping and event reconciliation between digital ad identifiers and Toast order records, enabling consolidated reporting of walk in traffic, online orders and revenue for venue level decision making.
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Tag Management | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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