Urban Airship
1225 West Burnside Street Ste. 401,
Portland, 97209, OR,
United States
Portland, 97209, OR,
United States
1 855-385-3155
Professional Services
Urban Airship Technographics
Urban Airship Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Urban Airship and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Urban Airship employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Urban Airship has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Urban Airship is running and its propensity to invest more and deepen its relationship with Oracle , Drift , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Urban Airship revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Urban Airship intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Urban Airship Tech Stack and Enterprise Applications
Urban Airship ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Urban Airship implemented Oracle NetSuite ERP. The deployment established a cloud based financial backbone under the ERP Financial category for the 300 person professional services firm in the United States, targeting core finance and accounting operations. Oracle NetSuite ERP was configured to support general ledger management, accounts payable, accounts receivable, billing and financial reporting, with emphasis on chart of accounts harmonization, multi entity financial controls and role based access for finance and FP&A teams. Deployment architecture centered on a SaaS instance of NetSuite integrated into existing operational workflows for transactional processing and close activities.
Urban Airship acted as point of contact for integration of an enhanced connector between NetSuite and Adaptive Insights, coordinating data mapping and connector configuration between the ERP and planning system. Integration work focused on mapping GL segments to planning dimensions, exporting subledger and invoicing records into Adaptive Insights, and scheduling reconciled data transfers while preserving data governance and reconciliation controls. Governance and rollout prioritized finance process alignment, control points for data transformation, and staged cutover of transactional and planning functions to limit operational disruption.
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Urban Airship AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Urban Airship deployed Drift AI Chatbot on its website. The Drift AI Chatbot was implemented as an embedded conversational interface to capture and qualify web leads and to support customer engagement under the Chatbots and Conversational AI category. The deployment targeted external web traffic and customer-facing pages rather than internal systems.
Configuration concentrated on conversational playbooks, automated qualification flows, and scripted routing to human operators when escalation was required. Drift AI Chatbot handled session context and form-based lead capture, aligning with typical Chatbots and Conversational AI capabilities such as intent recognition and automated responses. The implementation was integrated into Urban Airship's existing web engagement workflows without disclosing backend system names.
Operational coverage included marketing, demand generation, sales, and customer support for content ownership, bot training, and workflow handoffs. Governance emphasized iterative playbook updates and content review cycles to maintain conversational accuracy and routing logic. Urban Airship, Drift AI Chatbot, Chatbots and Conversational AI were positioned to connect web visitors to revenue-facing functions rather than to act as an internal automation platform.
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Urban Airship Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Urban Airship deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment was scoped to the company’s roughly 300 employees in the Professional Services organization, providing centralized productivity and communication services across business functions including sales, client services, engineering, and marketing.
The implementation used Google Workspace (Formerly Google G-Suite) capabilities such as Gmail for enterprise email, Google Drive and Shared Drives for cloud storage and document consolidation, Google Docs and Sheets for collaborative authoring, Google Calendar for scheduling, and Google Meet for video conferencing. Administration and configuration were managed through the Google Workspace admin console with user provisioning, group management, domain and mail routing configuration, and policy enforcement to support day to day operations.
Operational governance emphasized centralized account administration, access and sharing controls, and retention and eDiscovery controls to align Collaboration tooling with client engagement workflows and internal knowledge management. The configuration standardized collaboration workflows and document lifecycles across Urban Airship, aligning the Google Workspace deployment to core business functions without external system integrator involvement noted.
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Urban Airship Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Urban Airship CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing, Sales Engagement | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2009 | 2009 |
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Urban Airship ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Urban Airship TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Urban Airship PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Urban Airship IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2009 | 2009 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2009 | 2009 |
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IT Decision Makers and Key Stakeholders at Urban Airship
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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Senior Vice President of Product & Engineering | VP | R&D | |
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CEO | CXO | Finance | |
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AR Manager | Manager | Finance | |
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Corporate Controller | Director | Finance | |
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CFO | CXO | Finance | |
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Apps Being Evaluated by Urban Airship Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Urban Airship IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Urban Airship digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Urban Airship Technographics
Urban Airship is a Professional Services organization based in United States,
with around 300 employees and annual revenues of $30.0 million.
Urban Airship operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Drift AI Chatbot and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Urban Airship has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Drift and Google.
Urban Airship recently adopted applications including
DocuSign eSignature in 2021, NAVEX One in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Urban Airship’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Urban Airship’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Urban Airship technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.