UrtheCast
1055 Canada Place - Suite 33A۬,
Vancouver, V6C 0C3, BC,
Canada
Vancouver, V6C 0C3, BC,
Canada
1 604-669-1788
Consumer Packaged Goods
UrtheCast Technographics
UrtheCast Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by UrtheCast and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 UrtheCast employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that UrtheCast has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2016, Adobe Experience Cloud for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems UrtheCast is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing UrtheCast revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for UrtheCast intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
UrtheCast Tech Stack and Enterprise Applications
UrtheCast ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 UrtheCast implemented Oracle NetSuite ERP in the ERP Financial category to centralize finance and accounting for its Canadian consumer packaged goods operations. The deployment used Oracle NetSuite ERP as a cloud based SaaS financial system configured for core modules including general ledger, accounts payable, accounts receivable, fixed asset accounting and financial reporting, with configuration work focused on chart of accounts design, period close controls and automated invoice and payment workflows.
Rollout covered corporate finance and accounting functions across the organization and was sized for a 130 person company with consolidated revenue reporting needs. Governance emphasized centralized recordkeeping, role based access controls, standardized month end procedures and audit trail configuration to support regulatory and internal control requirements, positioning Oracle NetSuite ERP as the ERP Financial platform for UrtheCast financial processing and reporting.
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UrtheCast Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, UrtheCast implemented Microsoft 365 as its primary Collaboration platform. The Canada-based consumer packaged goods company with approximately 130 employees exposes Microsoft 365 artifacts on its corporate website and uses the Microsoft 365 tenant to centralize team communication and document collaboration across marketing, operations and corporate functions.
The deployment incorporated core Microsoft 365 services including Exchange Online email, SharePoint Online intranet, Microsoft Teams for real time communication and OneDrive for Business file synchronization, all configured within a single Microsoft 365 tenant. Identity and access were managed through Azure Active Directory with standard tenant administration workflows for user provisioning, group based access control and policy enforcement, and governance emphasized mail and file sharing policies, retention settings and staged user onboarding across departments. No third party integrations or implementation partners are specified in the source.
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UrtheCast CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, UrtheCast deployed Adobe Experience Cloud on its website to centralize web experience instrumentation and customer facing content workflows. The Adobe Experience Cloud implementation is hosted as a cloud SaaS layer that is instrumented across UrtheCast public web properties, providing client side tagging, experience orchestration, and analytics capture consistent with Customer Experience platforms.
The deployment focuses on web experience management and digital marketing capabilities within the Customer Experience category, supporting content authoring, audience segmentation, personalization rules, and analytics-driven experience tuning for marketing and digital teams. Governance was organized around editorial workflows and tag governance to control client side scripts and privacy controls, establishing operational ownership in marketing and web operations while keeping technical integration surface limited to the company website.
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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UrtheCast ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2018 | 2018 |
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UrtheCast PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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UrtheCast PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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UrtheCast IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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UrtheCast CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at UrtheCast
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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President & Chief Operating Officer | CXO | Finance | |
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CFO | CXO | Finance | |
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Apps Being Evaluated by UrtheCast Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from UrtheCast IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the UrtheCast digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD UrtheCast Technographics
UrtheCast is a Consumer Packaged Goods organization based in Canada,
with around 130 employees and annual revenues of $15.0 million.
UrtheCast operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Adobe Experience Cloud,
covering areas like ERP Financial, Collaboration and Customer Experience.
UrtheCast has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Adobe Systems.
UrtheCast recently adopted applications including
SmartSheet in 2021, Okta Identity Cloud in 2021 and Q4 Inc Investor Relations Success Platform in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of UrtheCast’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates UrtheCast’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete UrtheCast technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.