Userful
200-1011 1st Street SW,
Calgary, T2R 1J2, AB,
Canada
Calgary, T2R 1J2, AB,
Canada
1 403-289-2177
Consumer Packaged Goods
Userful Technographics
Userful Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Userful and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Userful employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Userful has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Joomla 3.9 for Web Content Management in 2014, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Userful is running and its propensity to invest more and deepen its relationship with Google , Joomla , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Userful revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Userful intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Userful Tech Stack and Enterprise Applications
Userful Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Userful implemented Google Workspace (Formerly Google G-Suite) to deliver Collaboration capabilities across the organization. The deployment provided corporate email on the userful.com domain, cloud document storage and real time document collaboration, calendar scheduling, and team messaging to support a 40 person Consumer Packaged Goods company headquartered in Canada.
The implementation leveraged core Google Workspace services including Gmail, Google Drive, Google Docs and Sheets, Google Calendar, and the Google Admin console for centralized account provisioning and security controls. Architecture followed a cloud native SaaS model with centralized administration, organizational unit configuration, group-based distribution lists, and mobile device management and access controls configured through the Admin console.
Operational coverage focused on cross-functional business functions such as product, marketing, and operations, enabling shared folders, calendar booking, and collaborative authoring workflows. Governance and process changes were executed via the Google Workspace Admin console using domain-wide policies, user lifecycle workflows for onboarding and offboarding, and organizational unit level settings for data retention and access control.
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Userful Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Joomla | Legacy | Joomla 3.9 | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014 Userful deployed Joomla 3.9 as its Web Content Management platform for the corporate website. The Joomla 3.9 instance is a single site server hosted implementation powering public web pages and marketing collateral, with editorial access provisioned to marketing and product staff. This positions Joomla 3.9 as the primary system for content publication, site navigation, and template management.
Configuration focused on core Joomla 3.9 modules including content authoring, template and theme management, menu and module control, media library, and user access control to enforce editorial roles. Extensions were applied to support search engine optimization, form handling, and content categorization consistent with Web Content Management workflows. Governance emphasized role based access control and staged editorial approvals to centralize publishing authority within marketing, with administration tasks scoped to a small team of site administrators given Userful's company size.
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Web Content Management | Content Management |
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2021 | 2021 |
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Userful CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Userful implemented Zoominfo Platform to support Account Based Marketing on its corporate website. The Zoominfo Platform is deployed as a website-facing layer that identifies visiting accounts and captures contact signals, enabling the marketing team to prioritize account engagement directly from on-site interactions.
Configuration focused on core Account Based Marketing capabilities, including on-page visitor identification, firmographic enrichment, and contact data augmentation for marketing outreach. The implementation leverages the Zoominfo Platform to surface account context and intent-aligned signals into prospecting workflows, enabling user journeys such as targeted content exposure and dynamic lead capture tied to account profiles.
Operational ownership rests with marketing and sales functions at Userful, where Zoominfo Platform data is used to steer account prioritization and outreach sequencing. Governance practices emphasize data accuracy and consent aligned with website interactions, and the deployment is structured to feed enriched contact and account signals into downstream prospecting and outreach processes.
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CRM | CRM |
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2007 | 2007 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Userful PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Userful IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Userful
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder and Chief Technology Officer | CXO | IT | |
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VP Finance | VP | Finance | |
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VP Sales and Business Development | VP | Sales | |
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Apps Being Evaluated by Userful Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Userful IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Userful digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Userful Technographics
Userful is a Consumer Packaged Goods organization based in Canada,
with around 40 employees and annual revenues of $20.0 million.
Userful operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Joomla 3.9 and Zoominfo Platform,
covering areas like Collaboration, Web Content Management and Account Based Marketing.
Userful has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Joomla and Zoominfo.
Userful recently adopted applications including
StackPath CDN in 2022, HubSpot CMS in 2021 and Zoominfo Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Userful’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Userful’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Userful technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.