Troy, 48098-2611, MI,
United States
Utica Enterprises Technographics
Utica Enterprises Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Utica Enterprises and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2718 Utica Enterprises employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Utica Enterprises has purchased the following applications: Mixpanel for Marketing Analytics in 2020, Weebly Hosting for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Utica Enterprises is running and its propensity to invest more and deepen its relationship with Mixpanel , Weebly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Utica Enterprises revenues, which have grown to $742.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Utica Enterprises intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Utica Enterprises Tech Stack and Enterprise Applications
Utica Enterprises CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, Utica Enterprises implemented Mixpanel on its corporate website, adopting Mixpanel as its Marketing Analytics solution for web behavioral measurement. The manufacturing company instrumented event-level capture across product pages, contact forms, and key customer journey touchpoints to centralize digital interaction data for marketing and product stakeholders.
Mixpanel is configured for client-side event tracking and persistent user profiling, using a defined event taxonomy to label clicks, form submissions, and product engagement events. The deployment includes funnel construction, cohort analysis, and dashboarding capabilities to enable campaign measurement, user segmentation, and behavior-driven analysis.
Operational ownership is centered in marketing and digital teams, with governance enforced through an event naming standard and controlled tagging updates to preserve data quality. Regular dashboard reviews and segmentation workflows were established to operationalize Mixpanel insights for marketing campaign optimization and product experience decisions.
|
Utica Enterprises IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Weebly | Legacy | Weebly Hosting | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Utica Enterprises implemented Weebly Hosting for Application Hosting and Computing Services to host its corporate website. The deployment uses Weebly Hosting as the primary site platform and content delivery layer for uticaenterprises.com.
Configuration centered on the Weebly Hosting site builder, template-driven page management, media asset hosting, and content publishing workflows. Implementation included site-level settings for SSL and domain publishing, content editing roles, and template customization to align with corporate branding.
Operational coverage focused on the corporate website and external communications, with marketing and communications teams assuming ongoing content governance and publishing responsibilities. Governance was structured around role-based editor permissions and staged publishing, enabling centralized control of public site content while retaining decentralized content creation.
|
IT Decision Makers and Key Stakeholders at Utica Enterprises
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Utica Enterprises Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||