Utz Brands
900 High Street,
Hanover, 17331, PA,
United States
Hanover, 17331, PA,
United States
1 717-637-6644
Consumer Packaged Goods
Utz Brands Technographics
Utz Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Utz Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3100 Utz Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Utz Brands has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, ADP Workforce Now for Core HR in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Utz Brands is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Utz Brands revenues, which have grown to $1.44 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Utz Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Utz Brands Tech Stack and Enterprise Applications
Utz Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021, Utz Quality Foods implemented Microsoft Dynamics 365 for Finance and Operations to address ERP Financial requirements for its Finance business unit. The deployment centered on Finance and accounting workflows, positioning Microsoft Dynamics 365 for Finance and Operations as the primary ERP Financial application for accounts payable, accounts receivable, and general ledger processing across the finance organization. This implementation links the company name, Utz Quality Foods, with Microsoft Dynamics 365 for Finance and Operations, ERP Financial, and core finance business functions for semantic clarity.
Configuration work focused on finance modules including AP, AR, G/L, Cost Accounting, and EPM Reporting, with hands-on X++ development to support custom workflows, Entities, and GUI adjustments. The Solutions Architect role emphasized capturing functional requirements, authoring functional specifications, contributing to test plans, and executing configuration and extension tasks to meet finance business unit needs. Documentation and business process maps were maintained in a SharePoint repository to standardize processes and support end user training.
Integrations were managed for third-party Platform As A Service offerings and COTS finance-related software, with responsibilities including vendor selection, budget guidance for COTS, and oversight of technical integration work. The implementation scope included end user support and ongoing application management for the Finance business unit, with the Solutions Architect providing operational liaison between finance users and technical teams. The approach recognized dependencies between finance processes and other business areas, and prioritized functional and non-functional requirement coverage during testing.
Governance and rollout practices were structured around centralized process documentation, formalized testing and training plans, and ongoing functional support from the internal Solutions Architect. The Solutions Architect provisioned configuration governance, translated business requirements into deliverable specifications, and led decision-making for finance COTS selection and integration execution. This governance model aimed to ensure consistent operational ownership of Microsoft Dynamics 365 for Finance and Operations within Utz Quality Foods finance functions.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Utz Brands HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Utz Quality Foods implemented ADP Workforce Now as its Core HR platform. The deployment established ADP Workforce Now as the company platform for core human resources administration and provided a foundation for onboarding and performance management workflows.
ADP Workforce Now was used to formalize Utz’s performance review approach, with Utz working with ADP to develop a performance review template that maps to the organization’s five ways of working. The platform supports standard Core HR capabilities around employee records, onboarding workflows, and structured performance review processes, and the organization tracks onboarding feedback through surveys to identify opportunities for improvement.
Utz continued to operate its Crunch Connection associate engagement application alongside ADP Workforce Now to reach associates without regular computer access, and associate feedback from onboarding surveys and internal communications is captured as part of the broader human capital program. Operational scope emphasizes HR and leadership coverage, with the performance review template rolled out first to senior leadership teams.
Governance was updated to formalize review cadence and expectations, the template aligns reviews to organizational ways of working, and Utz scheduled phased rollouts for leadership levels. Utz tracks survey results and engagement inputs to inform ongoing HR priorities and to identify areas for process refinement.
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Learning and Development | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Recruiting | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Utz Brands AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Utz Quality Foods implemented LivePerson Conversational Cloud on its public website, deploying LivePerson Conversational Cloud in the Chatbots and Conversational AI category to provide consumer-facing messaging. The initial deployment focused on web-based customer engagement and digital support workflows, aligning the LivePerson Conversational Cloud Chatbots and Conversational AI application with customer service and e-commerce support functions.
The LivePerson Conversational Cloud implementation delivered conversational web chat, automated intent handling, session routing to live agents, and analytics-driven conversation monitoring, reflecting standard Chatbots and Conversational AI capabilities. The solution was embedded as a platform-level web messaging widget on the Utz website, affecting online customer service and order support workflows and relying on cloud orchestration for conversation management and monitoring.
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Utz Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Utz Brands eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Utz Brands SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2022 | 2022 |
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Transportation Management | SCM |
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2023 | 2023 |
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Transportation Management | SCM |
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2023 | 2023 |
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Utz Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Utz Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Utz Brands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Utz Brands
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Digital Marketing & eCommerce | VP | Marketing | |
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Senior Director eCommerce & Strategic Initatives | Director | Sales | |
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Manager, eCommerce | Manager | Finance | |
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EVP & CFO | CXO | Finance | |
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CIO | CXO | Finance | |
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Vice President Enterprise Solutions | VP | IT | |
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Warehouse Manager | Manager | Supply Chain | |
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Warehouse Manager | Manager | Supply Chain | |
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Area Vice President Of Logistics | VP | Supply Chain | |
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EVP and Chief People Officer | CXO | HR | |
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Director, Human Resources | Director | HR | |
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Vice President, Human Resources | VP | HR | |
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Director of Compensation | Director | HR | |
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Learning & Development Manager | Manager | HR | |
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Vice President, Transportation & Strategic Sourcing | VP | Transportation | |
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Executive Vice President, Supply Chain | VP | Supply Chain | |
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Senior Director of Supply Chain Excellence | Director | Supply Chain | |
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Director of Transportation | Director | Transportation | |
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Transportation Operations Manager | Manager | Transportation | |
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Apps Being Evaluated by Utz Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Utz Brands IT executives and key decision makers. This section highlights Utz Brands's latest recorded technology evaluations, including GTHost for Application Hosting and Computing Services on 2025-08-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Utz Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-05 | Utz Brands | Evaluated | GTHost | GTHost | Application Hosting and Computing Services | IaaS |
FAQ - APPS RUN THE WORLD Utz Brands Technographics
Utz Brands is a Consumer Packaged Goods organization based in United States,
with around 3100 employees and annual revenues of $1.44 billion.
Utz Brands operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, ADP Workforce Now and LivePerson Conversational Cloud,
covering areas like ERP Financial, Core HR and Chatbots and Conversational AI.
Utz Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, ADP and LivePerson.
Utz Brands recently adopted applications including
Trimble Engage Lane TMS in 2023, E2open TMS (ex BluJay TMS) in 2023 and Microsoft Dynamics 365 Supply Chain Management in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Utz Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Utz Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Utz Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.