Vacaré Group Technographics
Vacaré Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vacaré Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Vacaré Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vacaré Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vacaré Group is running and its propensity to invest more and deepen its relationship with Oracle , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vacaré Group revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vacaré Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vacaré Group Tech Stack and Enterprise Applications
Vacaré Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Vacaré Group implemented Oracle NetSuite ERP as its ERP Financial platform to centralize core finance and accounting operations for the 10 person media firm. The Oracle NetSuite ERP deployment focused on consolidating bookkeeping, accounts payable, accounts receivable, billing, cash management, and financial reporting to support day to day financial operations and month end close processes.
The implementation configuration emphasized standard ERP Financial modules including general ledger structure, multi ledgers for financial reporting, accounts payable workflows, accounts receivable and invoicing automation, fixed asset tracking, and built in financial analytics. Configuration work centered on chart of accounts design appropriate for a small media company, role based access controls for segregation of duties, and setup of recurring billing templates and period close checklists typical of an ERP Financial rollout.
The deployment was delivered as a cloud hosted Oracle NetSuite ERP instance with operations owned by the finance function and accounting staff, reflecting the compact organizational footprint. Governance included defined finance ownership for master data, a monthly close cadence supported by the system, and a lightweight change control process for updates to financial configuration and reporting templates.
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Vacaré Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Vacaré Group implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities across its US-based media operations. The deployment is a cloud-hosted Google Workspace tenant provisioned for a single company domain, managed through the Google Admin console to control user accounts, Gmail for corporate email, Drive and Docs for collaborative content creation, and Calendar and Meet for scheduling and virtual meetings. The implementation supports core business functions including editorial collaboration, content production, and administrative communications. The full application name Google Workspace (Formerly Google G-Suite) is observable on the company website, indicating Workspace identities and email channels are active in public contact flows.
Operational coverage is company-wide for approximately 10 employees, with tenant-level governance centered on a small administrative set of controls for access, shared drives, and identity management consistent with Collaboration platforms. Configuration and workflows align with typical Collaboration functionality, including role-based accounts, shared folders for content workflows, and browser and mobile access patterns used by media teams. No external system integrations are specified in the source, so the narrative focuses on in-tenant collaboration, email handling, and schedule coordination as the primary capabilities in use.
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Vacaré Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Vacaré Group implemented Microsoft Clarity on its website as a component of its Marketing Analytics capabilities. The deployment involved adding the Microsoft Clarity site tag across public pages to capture client-side behavior, session replays, and aggregated heatmap data, with configuration scoped to the company web properties and managed by internal marketing and product stakeholders.
Configuration focused on enabling session recordings, scroll and click heatmaps, the Clarity analytics dashboard, and filtered views for editorial and campaign URL segments, alongside basic event tracking aligned to content objectives. Governance actions included setting consent-aware session sampling and data retention parameters, and routing behavioral insights from Microsoft Clarity to Vacaré Group marketing and UX teams for ongoing content and engagement analysis.
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Vacaré Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Vacaré Group
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Vacaré Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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