Van Marcke Technographics
Van Marcke Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Van Marcke and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Van Marcke employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Van Marcke has purchased the following applications: SAP S/4 HANA for ERP Financial in 2023, Pexip for Audio Video and Web Conferencing in 2017, SAP Commerce Cloud (ex Hybris) for eCommerce in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Van Marcke is running and its propensity to invest more and deepen its relationship with SAP , Pexip , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Van Marcke revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Van Marcke intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Van Marcke Tech Stack and Enterprise Applications
Van Marcke ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | Mendify | 2023 | 2024 |
In 2023 Van Marcke migrated from SAP ERP ECC 6.0 to SAP S/4 HANA, implementing SAP S/4 HANA as its ERP Financial platform. The move responded to an internal objective to simplify a complex IT landscape for the Belgium-based wholesaler that distributes bathrooms, heating installations, sanitary and installation materials across Europe, and to address extensive customizations accumulated in the previous SAP ERP ECC 6.0 environment.
The SAP S/4 HANA deployment concentrated on core ERP Financial capabilities, including general ledger, accounts payable and receivable, controlling and master data harmonization, with configuration efforts focused on reducing custom code and aligning standard S/4 HANA data models to Van Marcke business processes. The project also included development of multiple companion applications to extend S/4 HANA functionality, work that was executed collaboratively with Mendify.
Operational coverage emphasized finance-led processes and adjacent commercial workflows such as order-to-cash and procurement, reflecting Van Marcke s distribution and installation-centric business model. The implementation sought to rationalize the broader application footprint and position SAP S/4 HANA as the central ERP Financial system supporting cross-functional financial close, reporting and transactional controls.
Governance and capability building were core to the program, Van Marcke engaged Mendify as the SI to build an internal competency team and to co-develop multiple applications, shifting long term maintenance and extension work in-house. The initiative prioritized standardization and competency transfer, with explicit aims to simplify the IT landscape and resolve the heavy customization burden carried forward from SAP ERP ECC 6.0.
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Van Marcke Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Pexip | Legacy | Pexip | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Van Marcke implemented Pexip for Audio Video and Web Conferencing to standardize real time customer and internal communications across its retail organization. Van Marcke, a company based in Belgium with about 1600 employees, focused the deployment on use cases spanning customer engagement, store operations and corporate collaboration.
The Pexip implementation emphasized video conferencing and virtual meeting room capabilities, with browser based joining, scheduled meetings and ad hoc video sessions configured for business users. Configuration included meeting room provisioning, user role assignment and access controls to align conferencing with enterprise identity and access policies. The deployment leveraged Pexip interoperability features common to the category to unify traditional room systems and modern endpoints under a single meeting fabric.
Integrations concentrated on corporate directory synchronization for centralized user provisioning and calendar integration to streamline meeting scheduling for store managers and customer service teams. Operational coverage extended across Van Marcke retail stores and corporate offices in Belgium, supporting both customer facing engagements and internal collaboration. The architecture combined on premise and cloud oriented components to provide local control of room endpoints while enabling cloud delivered participation for remote attendees.
Governance introduced meeting policies, staged user onboarding and a phased rollout that prioritized customer service and store operations workflows. Van Marcke used Pexip to better connect with their customers and to centralize conferencing as a standardized communication channel.
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Collaboration | Collaboration |
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2019 | 2019 |
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Van Marcke eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023, Van Marcke implemented SAP Commerce Cloud (ex Hybris) as its centralized eCommerce platform to manage an extensive catalogue of more than 50,000 products and to elevate both employee and customer experience. The SAP Commerce Cloud deployment acts as the primary commerce and product content management hub for Van Marcke, consolidating product master data and catalog publishing across channels.
The implementation included the SAP Commerce Cloud PCM module to streamline product creation, enrichment, and catalog management, and enabled a single location for product data entry to simplify workflows for employees. The rollout targeted webshop functionality for Van Marcke branches in Belgium, Luxembourg, and France, and addressed requirements to reduce coding time for new products by 20 percent while enforcing accurate European standards for product data classification with flexibility for future changes.
Architecturally the solution sits on SAP Commerce Cloud with integration orchestration via SAP CPI, connecting back to on premise systems and services such as AS400, SAP S/4, Channable, Resourcespace, and SAP Identity Management to support catalog, order, and identity processes. This integration layer enables product data to be ingested from multiple sources and propagated to storefronts and internal tools, supporting the companys wholesale distribution and branch network.
Governance and operational changes centered on a single commerce tool and dashboards to safeguard data quality and to streamline cross functional collaboration when entering and processing product information. Van Marcke reports less complexity and greater efficiency as a result of the SAP Commerce Cloud implementation, with centralized workflows and regulatory controls improving overall product data management and catalogue operations.
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Van Marcke SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fleet Management | SCM |
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2014 | 2014 |
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Order Management | SCM |
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2016 | 2016 |
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Supply Chain Management | SCM |
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2016 | 2016 |
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Van Marcke CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Van Marcke PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2023 | 2024 |
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Van Marcke IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Van Marcke
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Human Resources Officer | CXO | HR | |
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Recruiter & Payroll Administrator | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Distribution manager | Manager | Finance | |
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Logistics Director Operations | Director | Supply Chain | |
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CEO | CXO | Finance | |
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IT Director | Director | IT | |
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Head of IT Operations | Director | IT | |
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PMO & IT lead of digital transformation | Manager | IT | |
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IT Infrastructure & Security Manager | Manager | IT | |
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SAP Business Process Analyst | Non Manager | IT | |
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Apps Being Evaluated by Van Marcke Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Van Marcke IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Van Marcke digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Van Marcke Technographics
Van Marcke is a Retail organization based in Belgium,
with around 1600 employees and annual revenues of $400.0 million.
Van Marcke operates a diverse technology stack with applications such as
SAP S/4 HANA, Pexip and SAP Commerce Cloud (ex Hybris),
covering areas like ERP Financial, Audio Video and Web Conferencing and eCommerce.
Van Marcke has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Pexip.
Van Marcke recently adopted applications including
SAP S/4 HANA in 2023, SAP Commerce Cloud (ex Hybris) in 2023 and SUSE Linux Enterprise Server for SAP Applications in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Van Marcke’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Van Marcke’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Van Marcke technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.