Rochester, 14623, NY,
United States
VarData Technographics
VarData Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by VarData and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 VarData employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that VarData has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2018, Oracle NetSuite Commerce for eCommerce in 2011, Oracle Netsuite Bronto Marketing Platform for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VarData is running and its propensity to invest more and deepen its relationship with Adobe Systems , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VarData revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VarData intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
VarData Tech Stack and Enterprise Applications
VarData Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, VarData implemented Adobe Connect for Audio Video and Web Conferencing on its public website to support external-facing sessions. The Adobe Connect deployment is embedded into the corporate site to provision persistent meeting rooms and scheduled webinar sessions, using platform-native registration, content sharing, and recording capabilities to run product demonstrations and customer-facing briefings. This implementation leverages typical Adobe Connect session management features such as multi-point audio and video, screen sharing, chat, breakout rooms, and on-demand recording for replay.
Operational ownership resides with VarData's web and customer engagement teams who provision meetings, manage host and participant permissions, and maintain recorded assets in the site content lifecycle. Functional configuration emphasizes standardized session templates, centralized administrative controls, and attendee registration workflows to ensure consistent presentation and access management across public webinars and support sessions. Governance aligns with existing web publishing processes, with the application used as the primary Audio Video and Web Conferencing layer for customer engagement and external training activities.
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Collaboration | Collaboration |
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2016 | 2016 |
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VarData eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, VarData deployed Oracle NetSuite Commerce as its eCommerce platform. The small communications firm with about 40 employees implemented Oracle NetSuite Commerce to centralize its online product catalog, digital storefront, and order capture for United States operations, targeting sales, marketing, and customer service workflows.
Configuration centered on cloud-hosted commerce capabilities and standard eCommerce modules, including product catalog management, shopping cart and checkout workflows, order management and fulfillment visibility, pricing and promotions control, and content-driven storefront templates. The architecture functioned as a SaaS commerce layer providing content management and transactional interfaces, with governance implemented around catalog ownership, pricing approval workflows, and order handling processes to align cross-functional teams and support ongoing merchandising changes.
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VarData CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite Bronto Marketing Platform | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 VarData deployed Oracle Netsuite Bronto Marketing Platform to provide Marketing Automation capabilities on its corporate website. The deployment centered on the Oracle Netsuite Bronto Marketing Platform as the primary web-based marketing automation engine for campaign orchestration and customer engagement.
Configuration work emphasized core Marketing Automation modules, including email marketing, audience segmentation, automated campaign workflows, and web-triggered behavioral messaging. The implementation included subscriber list management, template-driven creative management, scheduled and event-driven sends, and analytics and reporting modules to surface engagement and deliverability data. Standard automation rules and segmentation logic were established to support lifecycle and promotional campaigns.
Operational coverage concentrated on marketing and customer engagement functions tied to the company website, with the platform instrumented for on-site form capture, tracking, and email delivery. Integrations are limited to the website layer as documented, with tracking scripts and form endpoints feeding the Oracle Netsuite Bronto Marketing Platform. Governance focused on centralized campaign approvals and subscriber data stewardship to formalize marketing workflows and list hygiene practices.
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VarData IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at VarData
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Finance – Controller | VP | Finance | |
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Vice President of Operations | VP | Operations | |
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Vice President of Engineering | VP | R&D | |
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Apps Being Evaluated by VarData Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||