Vera Bradley
12420 Stonebridge Road,
Roanoke, 46783, IN,
United States
Roanoke, 46783, IN,
United States
1 877-708-8372
Retail
Vera Bradley Technographics
Vera Bradley Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vera Bradley and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1725 Vera Bradley employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vera Bradley has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2020, Workday HCM for Core HR in 2016, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vera Bradley is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vera Bradley revenues, which have grown to $372.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vera Bradley intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vera Bradley Tech Stack and Enterprise Applications
Vera Bradley ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | SAP ERP ECC 6.0 | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | Sunrise Technologies | 2020 | 2021 |
In 2020, Vera Bradley implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform. The deployment was executed under an enterprise modernization program known internally as Project Novus and replaced the companys SAP ERP ECC 6.0 core application, with Sunrise Technologies serving as the systems integrator for the initiative.
The implementation concentrated on Dynamics 365 for Finance and Operations finance and supply chain capabilities, with configuration work to support financial close, accounts payable and receivable workflows, inventory management, and order fulfillment processes consistent with retail ERP Financial requirements. The program extended configuration to support commerce adjacent workflows so finance and supply chain processes could operate in concert with customer facing order and payment flows.
Sunrise completed and managed several explicit integrations to the new Dynamics 365 for Finance and Operations deployment, including eCommerce storefront connectivity, electronic data interchange EDI channels, product lifecycle management PLM interfaces, payment processing, and a warehouse management system WMS. The solution was provisioned on the Microsoft cloud and structured to leverage the Microsoft ecosystem for platform security and operational consistency across services.
Rollout and governance were organized as a cross functional program impacting almost every line of business, with stakeholder governance and process reengineering to align finance, supply chain, and commerce teams to the new platform. The go live occurred in the middle of the global pandemic and was executed remotely, with Sunrise transitioning from implementation partner to a trusted advisor role to support adoption and ongoing support.
As stated by project stakeholders, the live Microsoft Dynamics 365 for Finance and Operations implementation provides Vera Bradley with a consolidated finance, supply chain, and eCommerce platform to carry the brand forward, underpinned by Microsoft cloud security and Sunrise delivered supply chain solutions. The implementation was showcased publicly at the Microsoft Business Applications Summit as an example of integrating Dynamics 365 with the broader Microsoft ecosystem.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Vera Bradley HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Vera Bradley implemented Workday HCM as its Core HR system to centralize HR administration for the direct side of the business. The deployment positioned Workday HCM to support the HR organization that serves as the primary business partner to the direct business, and to uphold company guidelines for policy administration, benefits, and compensation programs.
Workday HCM was configured to manage core employee master data, benefits administration workflows, and compensation program administration, aligning system workflows with established HR policy controls. Functional capabilities emphasized in the deployment include employee lifecycle management, benefits enrollment and eligibility processing, and compensation planning and administration, reflecting typical Core HR domain workflows.
Operational governance for Workday HCM remained within the HR function, with HR staff responsible for administering policies and procedures and assisting in ongoing HR information system management for Workday HCM. Change control and policy updates were routed through HR process ownership, ensuring configuration and procedural alignment with company guidelines.
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Payroll | HCM |
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2013 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Task Management | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2021 | 2021 |
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Workforce Scheduling | HCM |
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2021 | 2021 |
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Vera Bradley Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Vera Bradley deployed Microsoft 365 to standardize enterprise collaboration and productivity. The Microsoft 365 deployment is focused on Collaboration capabilities, providing Exchange Online email and calendaring, Microsoft Teams for chat and meetings, SharePoint Online for intranet and content services, OneDrive for Business for user file sync, and the Office desktop and web applications to support corporate productivity across the organization.
Public site metadata and source references show Microsoft 365 is in use on Vera Bradley's public website, indicating tenant level provisioning tied to the company domain. Operationally the implementation implies tenant based administration with Azure Active Directory identity and access controls, centralized administration for user and device management, and configuration of collaboration workloads to serve corporate teams in retail operations, merchandising, marketing, and headquarters functions.
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Vera Bradley Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2011 | 2011 |
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Vera Bradley eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2016 | 2017 |
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eCommerce | eCommerce |
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2020 | 2021 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Vera Bradley SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2015 | 2015 |
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Supply Chain Management | SCM |
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2020 | 2021 |
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Supply Chain Management | SCM |
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2022 | 2022 |
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Vera Bradley CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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CRM | CRM |
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2020 | 2020 |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Vera Bradley ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Vera Bradley PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Vera Bradley IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Vera Bradley CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Vera Bradley
| First Name | Last Name | Title | Function | Department | Phone | |
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VP, Human Resources | VP | HR | |
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Human Resources Manager | Manager | HR | |
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Human Resources Recruiting Manager | Manager | HR | |
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Human Resources Business Partner | Manager | HR | |
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VP, Information Technology | VP | IT | |
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Director - IT | Director | Finance | |
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Vice President / GM, eCommerce, Digital Marketing & Voice of Customer Practice | VP | Marketing | |
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Director, Digital | Director | Finance | |
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Accounts Receivable Specialist | Manager | Finance | |
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Senior Corporate Accountant | Manager | Finance | |
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Senior Human Resources Business Partner | Manager | HR | |
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CFO | CXO | Finance | |
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SVP Operations | VP | Operations | |
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Corporate Controller | Director | Finance | |
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Apps Being Evaluated by Vera Bradley Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Vera Bradley IT executives and key decision makers. This section highlights Vera Bradley's latest recorded technology evaluations, including Oracle Hyperion for EPM on 2024-10-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Vera Bradley digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-10-23 | Vera Bradley | Evaluated | Oracle | Oracle Hyperion | EPM | EPM |
FAQ - APPS RUN THE WORLD Vera Bradley Technographics
Vera Bradley is a Retail organization based in United States,
with around 1725 employees and annual revenues of $372.0 million.
Vera Bradley operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Workday HCM and Microsoft 365,
covering areas like ERP Financial, Core HR and Collaboration.
Vera Bradley has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Workday.
Vera Bradley recently adopted applications including
LexisNexis ThreatMetrix in 2023, Okta Identity Cloud in 2023 and TrueCommerce DiCentral in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Vera Bradley’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Vera Bradley’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Vera Bradley technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.