Bochum, 44791,
Germany
VfL Bochum 1848 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by VfL Bochum 1848 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 VfL Bochum 1848 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that VfL Bochum 1848 has purchased the following applications: Talention ATS for Applicant Tracking System in 2024, Microsoft 365 for Collaboration in 2021, Data Talks CDP for Customer Data Platform in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VfL Bochum 1848 is running and its propensity to invest more and deepen its relationship with Talention , Microsoft , Data Talks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VfL Bochum 1848 revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VfL Bochum 1848 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Talention | Legacy | Talention ATS | Applicant Tracking System | HCM | n/a | 2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Data Talks | Legacy | Data Talks CDP | Customer Data Platform | CRM | n/a | 2024 | 2024 |
In 2024, VfL Bochum 1848 implemented Data Talks CDP, a Customer Data Platform, to centralise ticketing, membership and merchandise data and enable personalised CRM, segmentation and targeted campaigns for fan engagement and commercial offers in the Bundesliga. The implementation prioritized unifying transactional events and profile attributes into consolidated fan records to support marketing and commercial teams.
Configuration emphasized the identity-resolution and segmentation modules of Data Talks CDP, building unified fan profiles and persistent identifiers to enable audience creation and campaign execution. Standard Customer Data Platform workflows such as profile stitching, attribute harmonization and segment activation were applied to prepare audiences for downstream campaign channels and CRM systems.
Integrations consolidated ticketing systems, membership databases and merchandise point of sale data sources into Data Talks CDP to create a comprehensive fan view. Operational scope included CRM, marketing and commercial merchandising functions, with governance focused on data quality rules, segmented campaign workflows and identity governance to ensure consistent segmentation and activation, supporting improved fan engagement and more targeted commercial offers as described by Data Talks.
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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