Viacom Inc.
Viacom Inc. Technographics
Viacom Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Viacom Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10400 Viacom Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Viacom Inc. has purchased the following applications: SAP Travel and Expense Management for Expense Management in 2010, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2016, Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Viacom Inc. is running and its propensity to invest more and deepen its relationship with SAP , iCIMS , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Viacom Inc. revenues, which have grown to $12.92 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Viacom Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Viacom Inc. Tech Stack and Enterprise Applications
Viacom Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Travel and Expense Management | Expense Management | ERP | n/a | 2010 | 2010 |
In 2010, Viacom Inc. implemented SAP Travel and Expense Management as its enterprise Expense Management solution, establishing a global expense reporting backbone for finance and travel accounting functions. SAP Travel and Expense Management was positioned to centralize expense data capture and reporting across Viacom's distributed operations.
Configured modules emphasized automated expense reporting, multi level approval workflows, policy compliance enforcement, corporate card reconciliation, and audit reporting. The SAP Travel and Expense Management implementation included configuration for centralized expense itemization and mobile receipt capture to support a geographically dispersed traveler population and to standardize expense validation processes.
Viacom rolled out Concur Travel as its online booking tool in the United States in 2015, and in that transition year the company pushed 31 percent of its United States based air bookings through the OBT as touchless transactions. Viacom continues without a designated online booking tool outside the United States, so SAP Travel and Expense Management functions as the global expense reporting system while Concur Travel served as the US booking channel, producing a two tool footprint between travel procurement and expense processing.
Governance was structured to centralize expense policy enforcement under the corporate finance organization, with standardized approval workflows and audit reporting configured in SAP Travel and Expense Management. The deployment emphasized consistent expense controls, centralized reporting, and standardized submission and approval processes across Viacom's global finance and travel management functions.
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Expense Management | ERP |
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2015 | 2015 |
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Viacom Inc. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Viacom Inc. deployed iCIMS Recruit Applicant Tracking System as its Applicant Tracking System to power job listings and the candidate application flow on its careers website. Viacom Inc. uses iCIMS Recruit Applicant Tracking System for talent acquisition and recruiting functions, embedding the iCIMS Recruit Applicant Tracking System into public career pages to capture applications, manage candidate profiles, and present a branded candidate portal.
The implementation centers on core Applicant Tracking System capabilities, including job posting management, applicant intake and candidate tracking, configurable requisition workflows, and recruiter-facing candidate review screens. Deployment is web embedded on Viacom careers pages to drive the online application workflow and centralized recruiting operations, with governance aligned to the talent acquisition team and recruiter process flows to manage requisitions and candidate lifecycle activities.
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Viacom Inc. Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014, Viacom Inc. implemented Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI to centralize reporting and ETL workflows that supported Service Management System reporting and division-level, multi-timeframe analysis. The deployment addressed enterprise reporting needs including a migration audit database and operational data integrity checks, using Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) as the core analytics and BI platform for service management and operational analytics.
The implementation included a broad set of functional modules and authoring patterns. SQL Server Reporting Services was used to develop matrix, parameterized, drill-through and drill-down reports, charts and dashboard pages, and ad-hoc reporting with complex formulas. SQL Server Integration Services packages were developed and scheduled to move data from OLTP sources into a staging area and onward to a Type 1 data warehouse modeled on a snowflake schema, and SSAS was used to build semantic models and multi-dimensional cubes to support analytical queries.
On the database and ETL side the program relied on T-SQL engineering and SQL Server operations, including creation of clustered and non-clustered indexes, filtered indexes, complex stored procedures, views, user defined functions, common table expressions, cursors and triggers to support efficient data manipulation and consistency. SSIS transformations implemented Slowly Changing Dimension logic to preserve historical attributes where required, and SSIS plus T-SQL procedures were the primary integration pattern between OLTP systems, staging, and the data warehouse. The migration audit database and reporting layers were instrumented to enable automated data integrity comparisons between source and target datasets.
Governance and operational controls were formalized through SSRS administration and SQL Server agent automation, with jobs, alerts, SQL Mail Agent notifications and scheduled SSIS package execution to regulate report delivery and ETL cadence. Reporting history tracking and scheduled report execution were administered through the SSRS interface to manage distribution and auditability. The implementation explicitly supported operational reporting, migration auditing, and data integrity validation workflows without introducing external implementation partner references.
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Viacom Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Viacom Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2017 | 2017 |
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Viacom Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Viacom Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Viacom Inc. PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Viacom Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2012 | 2012 |
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Viacom Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Viacom Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director Business Intelligence | Director | IT | |
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Director, Senior Data Scientist | Director | IT | |
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Vice President, Business Intelligence | VP | IT | |
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Vice President Corporate Finance, Treasury Group | VP | Treasury | |
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AP Lead Global Shared Services Center | Manager | Finance | |
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Vice President Finance - CMT | VP | Finance | |
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Vice President, Financial Planning and Analysis | VP | Finance | |
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Director, Corporate Accounting | Director | Finance | |
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Director, IT Audit | Director | IT | |
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Senior Director, Assistant Controller | Director | Finance | |
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Director, Business Travel Operations - Global Travel Strategies & Operations | Director | Finance | |
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Director, Corporate Travel & Events, BET Networks | Director | IT | |
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Head of Global Business Services, Global Strategic Sourcing, Global Travel Strategies and Operations | Director | Procurement | |
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Vice President, Procurement COE | VP | Procurement | |
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SVP, Data Strategy & Consumer Intelligence | VP | IT | |
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Senior Director, Product - Data Platform | Director | IT | |
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Director of Data Science, Insights & Strategy | Director | IT | |
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Senior Vice President, Data Strategy | VP | IT | |
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Executive Vice President & Chief Data Officer | CXO | IT | |
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Apps Being Evaluated by Viacom Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Viacom Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Viacom Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Viacom Inc. Technographics
Viacom Inc. is a Media organization based in United States,
with around 10400 employees and annual revenues of $12.92 billion.
Viacom Inc. operates a diverse technology stack with applications such as
SAP Travel and Expense Management, iCIMS Recruit Applicant Tracking System and Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting),
covering areas like Expense Management, Applicant Tracking System and Analytics and BI.
Viacom Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, iCIMS and Microsoft.
Viacom Inc. recently adopted applications including
DocuSign eSignature in 2021, Salesforce Sales Cloud in 2021 and SmartSheet in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Viacom Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Viacom Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Viacom Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.