Mariehamn, 22101,
Finland
Viking Line Technographics
Viking Line Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Viking Line and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1746 Viking Line employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Viking Line has purchased the following applications: Medius Accounts Payable for AP Automation in 2019, Kindly Chatbot for Chatbots and Conversational AI in 2020, Adobe Audience Manager for Data Management Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Viking Line is running and its propensity to invest more and deepen its relationship with Medius , Kindly , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Viking Line revenues, which have grown to $332.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Viking Line intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Viking Line Tech Stack and Enterprise Applications
Viking Line ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Medius | Legacy | Medius Accounts Payable | AP Automation | ERP | n/a | 2019 | 2019 |
In 2019 Viking Line implemented Medius Accounts Payable. The company selected MediusFlow for accounts payable automation on 11 December 2019, adopting a cloud-based Medius Accounts Payable solution to centralize invoice intake and processing as an AP Automation platform.
The implementation focused on standard AP Automation capabilities, including automated invoice capture and OCR, invoice validation and three way PO matching, configurable approval routing, and exception handling with audit trails. Medius Accounts Payable was configured to enforce structured approval workflows and an electronic invoice register, aligning system validation rules with Viking Line finance controls and accounts payable procedures.
Deployment covered Viking Line corporate finance and accounts payable operations, centralizing invoice processing across the AP function and enabling consistent governance for invoice approvals and auditability. Rollout emphasized process alignment and workflow governance, with configuration of approval hierarchies, invoice handling policies, and controls to support ongoing AP operations within the company.
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Viking Line AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kindly | Legacy | Kindly Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Viking Line deployed Kindly Chatbot on their website. Viking Line implemented Kindly Chatbot, a solution in the Chatbots and Conversational AI category, to deliver conversational customer interactions through its public web channel and support customer service and online sales workflows.
The implementation centers on a web embedded conversational interface, using intent recognition and dialog management capabilities typical of Chatbots and Conversational AI. Functional capabilities described by the category and applied in this deployment include automated FAQ handling, guided booking and itinerary inquiry flows, session context management, multilingual response support, and configurable escalation to human agents for complex queries.
Operational coverage is focused on the Viking Line website, making the application part of the companys digital channel stack for passenger communications. Governance is organized around iterative content tuning and training cycle processes, with conversation design, escalation rules, and utterance libraries maintained as part of ongoing management between Viking Line and Kindly.
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Viking Line CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2018 | 2018 |
In 2018, Viking Line implemented Adobe Audience Manager on its public website to centralize web audience signals. Viking Line, a Finland based transportation company with 1746 employees, uses Adobe Audience Manager as a Data Management Platform to capture and normalize first party site behavior and device level identifiers for downstream use. The deployment emphasizes client side data collection and server side signal ingestion to build unified audience profiles from website interactions.
Adobe Audience Manager was configured to support core DMP capabilities including audience segmentation, profile stitching, rules based segment creation and real time audience activation, enabling marketing and customer engagement teams to operationalize reusable segments. The implementation scope focuses on web channel instrumentation, data ingestion pipelines, and audience export workflows, mapping collected signals into segment libraries for campaign orchestration and personalization. Governance centered on centralized segment definitions and access controls to align digital marketing and CRM workflows with the Data Management Platform implementation.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Viking Line IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Viking Line CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Viking Line
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Viking Line Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||