Villeroy & Boch Group
Saaruferstrasse 1-3,
Mettlach, 66693,
Germany
Mettlach, 66693,
Germany
49 68 64 8 10
Manufacturing
Villeroy & Boch Group Technographics
Villeroy & Boch Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Villeroy & Boch Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8018 Villeroy & Boch Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Villeroy & Boch Group has purchased the following applications: Serrala FinanceSuite for AP Automation in 2012, In-House ATS for Applicant Tracking System in 2015, Userlike for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Villeroy & Boch Group is running and its propensity to invest more and deepen its relationship with Serrala , SAP , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Villeroy & Boch Group revenues, which have grown to $953.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Villeroy & Boch Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Villeroy & Boch Group Tech Stack and Enterprise Applications
Villeroy & Boch Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2012 | 2012 |
In 2012 Villeroy & Boch Group implemented Serrala FinanceSuite as an AP Automation solution to address accounts payable workflows and cash allocation within the order to cash cycle. The Serrala FinanceSuite deployment was positioned to interface with SAP finance components and to centralize electronic remittance processing across the company's finance organization.
The implementation integrated Serrala FinanceSuite with core SAP FI modules including AP, AR, GL and asset accounting, and extended into SAP FI Treasury and In House Cash capabilities. Configuration work included company code configuration, intercompany posting rules, chart of accounts alignment, posting key and document type setup, payment terms and payment program configuration, tolerance groups and reason codes, and AR and AP master data harmonization.
Technical integration leveraged ABAP development for custom mappings and IDOC handling, plus Hanse Orga AutoBank patterns for bank connectivity and automated bank statement processing. Supported bank statement formats and import mechanisms reflected SAP treasury practices, including MT940 and MT942, CAMT053 and CAMT054, CODA, ETEBAC AFB120 and BAI2, and remittance advice automation via IDOC REMADV and EDI820 flows to reconcile incoming payments.
Operational scope covered finance, treasury and order to cash functions within Villeroy & Boch Group in Germany, with governance changes that included substitution and validation rules, automated clearing and automatic account assignment logic in controlling and cost allocation. Serrala FinanceSuite was configured to operate alongside SAP CO processes such as cost center and profit center accounting, and to support cash concentration and liquidity forecast patterns through integration with SAP In House Cash and treasury posting routines.
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ERP Financial | ERP |
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2025 | 2025 |
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Villeroy & Boch Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015 Villeroy & Boch Group implemented an In-House ATS as their Applicant Tracking System. The In-House ATS is deployed on the company careers site and serves as the primary application intake and requisition posting channel embedded in the website.
The In-House ATS implementation centers on standard Applicant Tracking System capabilities, including job requisition publication to the careers portal, candidate application capture and resume storage, status tracking and workflow routing to hiring managers, and interview coordination. Configuration focuses on role based access and configurable application stages to align recruiting and talent acquisition workflows with hiring processes.
Operational coverage is focused on corporate recruiting and hiring managers using the careers site to collect and process applications. Governance and operational ownership is maintained in-house by HR and IT teams, with process controls for candidate data handling, approval routing for requisitions, and centralized candidate records to support ongoing recruitment operations.
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Villeroy & Boch Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Userlike | Legacy | Userlike | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Villeroy & Boch Group deployed Userlike on its public website as a Chatbots and Conversational AI implementation to extend digital customer engagement. The Userlike deployment is oriented around a web chat widget embedded in site pages, supporting real time visitor messaging and asynchronous conversation capture for customer service and online sales support.
The implementation leverages standard Chatbots and Conversational AI capabilities including configurable greeting flows, scripted responses, proactive chat invitations, and agent handoff to live operators. Configuration focuses on front end widget behavior, session transcript capture, and routing rules to align web inquiries with regional support queues and online commerce touchpoints. Governance centers on web channel ownership by eCommerce and Customer Service teams, with process changes to incorporate chat-based inquiry triage, transcript review, and escalation workflows into existing service operations.
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Villeroy & Boch Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Villeroy & Boch Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2016 | 2016 |
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Villeroy & Boch Group Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2015 | 2015 |
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Villeroy & Boch Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Villeroy & Boch Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Villeroy & Boch Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Villeroy & Boch Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Villeroy & Boch Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Villeroy & Boch Group Technographics
Villeroy & Boch Group is a Manufacturing organization based in Germany,
with around 8018 employees and annual revenues of $953.0 million.
Villeroy & Boch Group operates a diverse technology stack with applications such as
Serrala FinanceSuite, In-House ATS and Userlike,
covering areas like AP Automation, Applicant Tracking System and Chatbots and Conversational AI.
Villeroy & Boch Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, In-House Applications and Userlike.
Villeroy & Boch Group recently adopted applications including
SAP S/4 HANA in 2025, Salesforce Loyalty Management in 2023 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Villeroy & Boch Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Villeroy & Boch Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Villeroy & Boch Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.