Virgin Active
Mansion House, 26 Little Trinity Ln,
London, EC4V 2AR,
United Kingdom
London, EC4V 2AR,
United Kingdom
44 20 7717-9000
Leisure and Hospitality
Virgin Active Technographics
Virgin Active Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Active and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8067 Virgin Active employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Active has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2015, Telerik Sitefinity CMS for Web Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Active is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Microsoft , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Active revenues, which have grown to $372.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Active intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Active Tech Stack and Enterprise Applications
Virgin Active AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Virgin Active implemented LiveChat on its public website, deploying a Chatbots and Conversational AI solution to provide real-time member engagement and customer service. The LiveChat deployment is delivered as a website-embedded chat widget, positioned to capture inbound membership inquiries and support requests across Virgin Active online channels.
Configuration emphasized core Chatbots and Conversational AI capabilities including live chat widget behavior, agent routing and queuing, canned responses and automated greetings, visitor session tracking and chat transcripts. Operational coverage centered on the corporate website, with governance oriented around chat routing rules, response templates and transcript retention, and operational ownership assigned to customer service and member experience teams.
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Virgin Active Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Virgin Active implemented Microsoft 365. Microsoft 365 is recorded as the company's Collaboration platform and instances of the service are referenced on Virgin Active's public website.
The Microsoft 365 deployment covers core collaboration modules typical of the suite, including Exchange Online for cloud email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and document libraries, and OneDrive for Business for file sync and personal storage. These components support content collaboration, internal communications, and document management workflows within the organization.
Operational coverage spans corporate communications and website content collaboration while supporting internal teams across the leisure and hospitality organization with approximately 8,067 employees. Governance and administration are structured around Microsoft 365 constructs, focusing on user access provisioning, content governance and lifecycle controls to centralize collaboration management.
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Collaboration | Collaboration |
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2017 | 2017 |
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Virgin Active Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Telerik Sitefinity CMS | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Virgin Active deployed Telerik Sitefinity CMS for Web Content Management to power its consumer-facing website. The implementation uses Telerik Sitefinity CMS as the central authoring and publishing platform for corporate web pages and marketing content across the site.
Configuration emphasizes structured content models, page templates, digital asset management, online forms, and role based editorial workflows. The deployment leverages content authoring, page composition and modular templates to standardize brand presentation and streamline publishing processes.
Operational ownership is centered in marketing and digital teams, with Telerik Sitefinity CMS providing centralized content governance, approval workflows and editorial role controls across the website. The architecture is implemented to support component based templates and API driven content delivery, enabling consistent site management and downstream integration patterns common to Web Content Management implementations.
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Virgin Active CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Loyalty | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Virgin Active ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Virgin Active Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Sourcing | Procurement |
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2023 | 2023 |
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Sourcing | Procurement |
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2023 | 2024 |
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Supplier Relationship Management | Procurement |
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2023 | 2023 |
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Virgin Active PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Virgin Active IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2006 | 2006 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Virgin Active
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Group CFO | CXO | Finance | |
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Group Financial Controller | Director | Finance | |
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Head of Group Finance | Director | Finance | |
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UK Head of IT | Director | IT | |
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UK Finance Director | Director | Finance | |
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Finance Business Partner | Manager | Finance | |
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Procurement Director | Director | Procurement | |
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Group CIO and UK IT Director | Director | IT | |
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HR People Assistant | Manager | HR | |
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European Financial Controller | Director | Finance | |
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Apps Being Evaluated by Virgin Active Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Active IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Active digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Virgin Active Technographics
Virgin Active is a Leisure and Hospitality organization based in United Kingdom,
with around 8067 employees and annual revenues of $372.0 million.
Virgin Active operates a diverse technology stack with applications such as
LiveChat, Microsoft 365 and Telerik Sitefinity CMS,
covering areas like Chatbots and Conversational AI, Collaboration and Web Content Management.
Virgin Active has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LiveChat, Inc., Microsoft and Progress Software.
Virgin Active recently adopted applications including
Comarch Loyalty Management in 2023, Medius eAuction in 2023 and medius eTender in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Active’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Active’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Active technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.