Virgin Atlantic
Fleming Way, Crawley,
Sussex, RH10 9DF,
United Kingdom
Sussex, RH10 9DF,
United Kingdom
44 34 4811-0000
Transportation
Virgin Atlantic Technographics
Virgin Atlantic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Atlantic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8760 Virgin Atlantic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Atlantic has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2024, Avature ATS for Applicant Tracking System in 2017, Screendragon Agency Management for Agency Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Atlantic is running and its propensity to invest more and deepen its relationship with Oracle , CellPoint Digital , Avature or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Atlantic revenues, which have grown to $4.42 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Atlantic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Atlantic Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2024 | 2025 |
In 2015 Virgin Atlantic selected Oracle Cloud ERP to replace a legacy system, implementing an ERP Financial solution delivered on Oracle’s cloud platform. The deployment targeted Financials, Human Resources, Payroll and iLearning modules and was rolled out across the airline’s offices in the U.K., U.S., Caribbean, Africa, India and the Far East. The implementation was designed to standardize and integrate finance and HR processes for an airline that transports about 4 million passengers annually, extending core transactional and learning functions to employees across multiple regions. Virgin Atlantic chose Oracle for cost advantages and the benefit of an integrated suite; management pointed to Oracle’s airline industry knowledge and close functional fit as decisive factors and expected the program to drive cost savings and business process development.
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ERP Financial | ERP Financial Management |
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2014 | 2015 |
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Expense Management | ERP Financial Management |
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2014 | 2015 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Virgin Atlantic deployed Avature ATS, the Avature Applicant Tracking System, on its public careers website hosted at virginatlantic.avature.net. The implementation captures web based applications and centralizes candidate data capture through the careers site, supporting online application methods surfaced to applicants.
The Avature ATS deployment leverages core Applicant Tracking System capabilities including configurable application forms, candidate profile management, job requisition posting, configurable recruitment workflows, and applicant communication templates. Operational ownership is with Talent Acquisition and HR, where the system manages application intake and stage based candidate tracking while enforcing role based access and workflow approvals. Integration coverage is focused on the public careers site, where Avature ATS orchestrates candidate flows and supports recruiting operations and reporting for hiring teams.
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Core HR | HCM |
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2024 | 2025 |
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Core HR | HCM |
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2016 | 2016 |
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Environment, Health and Safety (EHS) | HCM |
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2024 | 2024 |
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Environment, Health and Safety (EHS) | HCM |
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2008 | 2008 |
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Learning and Development | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2016 | 2016 |
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Workforce Analytics | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Screendragon | Legacy | Screendragon Agency Management | Agency Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Virgin Atlantic implemented Screendragon Agency Management. The airline configured the out-of-the-box application rapidly to support its in house agency and marketing project management needs, centralizing project intake and visibility across marketing workflows. This Agency Management deployment focused on establishing centralized dashboards to measure speed-to-market and identify process inefficiencies.
The Screendragon Agency Management implementation delivered project planning, resource allocation and reporting capabilities aligned with Agency Management functional patterns, standardizing workflows across the in house agency and marketing teams. Governance was updated to rely on centralized reporting and workflow measurement to surface bottlenecks and guide reinvestment decisions. The rollout improved throughput and generated cost savings that were reinvested into the business, as reported in the vendor case study.
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Aviation MRO | ERP Services and Operations |
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2023 | 2024 |
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Computerized Maintenance Management (CMMS) | ERP Services and Operations |
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2023 | 2024 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ML and Data Science Platforms | AI Development |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2017 | 2017 |
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PBX, VoiP and Phone Systems | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2016 | 2016 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Brand Management | CRM |
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2021 | 2021 |
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Call Center | CRM |
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2022 | 2022 |
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Customer Analytics | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2012 | 2012 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Quality Management | PLM and Engineering |
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2014 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2008 | 2008 |
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Risk Management | TRM |
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2009 | 2009 |
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Treasury Management | TRM |
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2010 | 2010 |
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Treasury Management | TRM |
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2004 | 2004 |
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Treasury Management | TRM |
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2004 | 2004 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2010 | 2010 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Loss Prevention | CyberSecurity |
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2017 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Managed Services Provider (MSP)
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hybrid & Public Cloud MSP, Infrastructure & Network MSP, Workplace & Communications MSP, Security MSP | Managed Services Provider (MSP) |
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2017 | 2018 |
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IT Decision Makers and Key Stakeholders at Virgin Atlantic
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Virgin Atlantic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Atlantic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Atlantic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Virgin Atlantic Technographics
Virgin Atlantic is a Transportation organization based in United Kingdom,
with around 8760 employees and annual revenues of $4.42 billion.
Virgin Atlantic operates a diverse technology stack with applications such as
Oracle Cloud ERP, Avature ATS and Screendragon Agency Management,
covering areas like ERP Financial, Applicant Tracking System and Agency Management.
Virgin Atlantic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Avature and Screendragon.
Virgin Atlantic recently adopted applications including
Oracle Cloud ERP in 2024, Oracle Cloud HCM in 2024 and Intelex Incident Management in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Atlantic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Atlantic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Atlantic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.