Virginia Restaurant, Lodging & Travel Association
5101 Monument Ave UNIT 206,
Richmond, 23230, VA,
United States
Richmond, 23230, VA,
United States
1 804-288-3065
Leisure and Hospitality
Virginia Restaurant, Lodging & Travel Association Technographics
Virginia Restaurant, Lodging & Travel Association Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virginia Restaurant, Lodging & Travel Association and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Virginia Restaurant, Lodging & Travel Association employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virginia Restaurant, Lodging & Travel Association has purchased the following applications: Personify MemberClicks for Membership Management in 2020, Microsoft 365 for Collaboration in 2019, Mixpanel for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virginia Restaurant, Lodging & Travel Association is running and its propensity to invest more and deepen its relationship with Personify , Microsoft , Mixpanel or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virginia Restaurant, Lodging & Travel Association revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virginia Restaurant, Lodging & Travel Association intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virginia Restaurant, Lodging & Travel Association Tech Stack and Enterprise Applications
Virginia Restaurant, Lodging & Travel Association ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personify | Legacy | Personify MemberClicks | Membership Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Virginia Restaurant, Lodging & Travel Association implemented Personify MemberClicks on its website to centralize member-facing services and administrative workflows. The deployment uses Personify MemberClicks as the association's core Membership Management platform, supporting member enrollment, renewals, and online engagement across its United States membership base. The implementation aligns platform functionality with the association's small staff footprint of 35 employees, concentrating member administration in a web-accessible console.
Personify MemberClicks configuration emphasizes core modules typical of Membership Management deployments, including a centralized member database and profile management, online join and renewal workflows, dues billing orchestration, and event registration capabilities. The association leverages the member portal and public-facing forms to capture applications and renewals, and configures membership tiers and automated lifecycle states to standardize processing. Reporting and membership query functionality are used for operational lists and member segmentation.
Integration work focuses on embedding Personify MemberClicks into the VRLTA website, providing web-based self-service for members and staff access through the MemberClicks console. The implementation standardizes web forms, member directory display, and secure account access, and aligns with category-aligned payment and communication workflows. Operational coverage centers on membership services, event coordination, and member communications managed by association staff.
Governance changes include centralizing membership records, role based administration for staff, and establishing renewal and dues billing workflows to reduce ad hoc processing. The rollout emphasized web-based access controls and standardized reporting to support membership services, events, and communications functions across the organization.
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Virginia Restaurant, Lodging & Travel Association Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Virginia Restaurant, Lodging & Travel Association implemented Microsoft 365 to provide core Collaboration capabilities across the organization. The deployment focuses on modern collaboration tooling to support the association’s membership, communications, and administrative activities for its 35 employees in the United States.
The Microsoft 365 implementation includes standard Collaboration modules and capabilities such as email and calendaring, team chat and meetings, document libraries, and cloud file synchronization to enable shared content and coordinated event planning. Microsoft 365 is used both for internal collaboration workflows and is referenced on the association website, reflecting a surface-level integration between workplace productivity and public-facing communications.
Operational coverage centers on staff-facing business functions including member services, communications, and administrative operations, with a tenant-based architecture scaled for a small organization. Configuration details are consistent with category practices, including centralized account provisioning, role-based access to SharePoint libraries and shared mailboxes, and use of Teams for cross-functional coordination.
Governance and workflow adjustments emphasize basic tenant administration, granular content permissions, and managed information architecture to control document lifecycles and external sharing. The narrative links Virginia Restaurant, Lodging & Travel Association Microsoft 365 Collaboration to improved coordination across membership and communications functions without asserting specific measured outcomes.
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Virginia Restaurant, Lodging & Travel Association CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Virginia Restaurant, Lodging & Travel Association implemented Mixpanel on its website. The deployment uses the Mixpanel JavaScript SDK to capture event level interactions and page activity, establishing a Marketing Analytics capability for marketing and member engagement functions. The implementation records custom events, page views, and user properties to enable cohort analysis, funnel reporting, and behavioral segmentation within the Mixpanel application.
Operational scope is limited to the organization's public website, with dashboards and reports provisioned for the marketing team and membership outreach workflows. Governance centered on a lightweight event taxonomy and dashboard ownership model, combined with configured funnels, cohorts, and retention reports inside Mixpanel to standardize measurement and campaign analysis. This configuration positions Virginia Restaurant, Lodging & Travel Association Mixpanel Marketing Analytics to support marketing and member-facing business functions.
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Virginia Restaurant, Lodging & Travel Association ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Virginia Restaurant, Lodging & Travel Association PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Virginia Restaurant, Lodging & Travel Association IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Virginia Restaurant, Lodging & Travel Association
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Virginia Restaurant, Lodging & Travel Association Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virginia Restaurant, Lodging & Travel Association IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virginia Restaurant, Lodging & Travel Association digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Virginia Restaurant, Lodging & Travel Association Technographics
Virginia Restaurant, Lodging & Travel Association is a Leisure and Hospitality organization based in United States,
with around 35 employees and annual revenues of $3.0 million.
Virginia Restaurant, Lodging & Travel Association operates a diverse technology stack with applications such as
Personify MemberClicks, Microsoft 365 and Mixpanel,
covering areas like Membership Management, Collaboration and Marketing Analytics.
Virginia Restaurant, Lodging & Travel Association has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Personify, Microsoft and Mixpanel.
Virginia Restaurant, Lodging & Travel Association recently adopted applications including
Mixpanel in 2021, Personify MemberClicks in 2020 and ProdPad in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virginia Restaurant, Lodging & Travel Association’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virginia Restaurant, Lodging & Travel Association’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virginia Restaurant, Lodging & Travel Association technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.